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Category: Construction Marketing

construction marketing drip campaign

Why a construction marketing drip campaign is essential

October 12, 2021October 12, 2021Leave a comment

I guess before I tell you why a construction marketing drip campaign is an integral part of lead generation for contractors, I should define it. A drip campaign is a scheduled point-of-contact with prospects. The purpose is to stay in regular contact Read More

construction marketing rebranding

Is time to consider rebranding in construction marketing?

August 16, 2021August 16, 2021Leave a comment

In my career, I have found clients who would never consider construction marketing rebranding and those who think it should be done often. In other words, those clients weren’t sure how to judge if a rebranding was in order. This article talks Read More

customer satisfaction and construction marketing

Customer satisfaction and construction marketing

May 26, 2021May 26, 2021Leave a comment

After reading the title of this blog, you may think you should switch the order of customer satisfaction and construction marketing. That marketing comes well before creating a satisfied client. And you are correct, up to a point. Certainly, marketing is a Read More

construction marketing team

Building the Construction Marketing Team

February 22, 2021February 22, 2021Leave a comment

In my last couple of blogs, I wrote about defining marketing and developing a marketing program. (check out the links if you’re interested). In this blog, I want to discuss the marketing team. When pulling together a construction marketing team, you need Read More

construction e-mail marketing

A construction marketing e-mail campaign is more essential than ever

October 8, 2020October 8, 2020Leave a comment

With the continuing COVID-19 crisis, the limits on in-person meetings have made one of the prime lead generation tactics for contractors, networking, difficult. For this reason, a construction marketing e-mail campaign has become an even more critical marketing tool.  Defining a construction Read More

construction marketing plan

Building a construction marketing plan

August 17, 2020August 17, 2020Leave a comment

As we approach the 4th quarter of a unique year, I hope you remember your 2021 construction marketing plan. If not, the following is an overview of the blueprint that can help you develop a proactive and effective program. Review your construction Read More

construction marketing lead generation

What makes construction lead generation different?

July 15, 2020July 15, 2020Leave a comment

After working with construction clients for over two decades, I have learned that construction marketing lead generation is a different animal. While you uncover opportunities regularly in B2B lead generation campaigns for manufacturers or accountants, it is unlikely you’ll contact an owner Read More

construction marketing social media

Developing a construction marketing social media schedule

June 17, 2020June 17, 2020Leave a comment

By now, most people know that an effective social media campaign is a result of what you post and how often. The challenge for most B2B marketing social media is having the topics to develop posts. In this article, I’ll look at Read More

construction marketing program

Time to review your construction marketing program

April 27, 2020April 27, 2020Leave a comment

As we continue to deal with the COVID-19 outbreak, business needs still needs to move forward. If you are shut down or seeing a slow down because some projects have been put on hold, now is the time to review your construction Read More

construction marketing strategy

Construction marketing strategy in challenging times

March 30, 2020March 30, 2020Leave a comment

To say we are living through unprecedented times is certainly an understatement. But we will get through them. During the current COVID-19 crisis, all business owners must take steps to safeguard the business, its employees, and respective families. This concern is only Read More

construction marketing diversification

Construction marketing diversification tools

March 2, 2020March 2, 2020Leave a comment

One of the main goals of our construction clients is to break into new markets. This task can be challenging if the client hasn’t any experience in the new market. However, it can be accomplished if you have the right plan and Read More

construction marketing messages

Structuring construction marketing messages

February 4, 2020February 18, 2020Leave a comment

When creating construction marketing messages, you need to consider both the content and the structure. The content hit the key points that attract, connect, and influence prospects. There are several message development techniques that you should utilize. Let’s look at those methods. Read More

Construction Marketing Strategic Storytelling

Strategic Storytelling in Construction Marketing

January 15, 2020January 16, 2020Leave a comment

Storytelling isn’t just for entertaining – it’s an essential part of the sales and marketing process. Because telling stories is an ancient form of communication, it connects people. It is a way to inform people on a personal level that goes beyond Read More

construction marketing customer journey

Understanding the construction marketing customer journey

December 3, 2019December 3, 2019Leave a comment

Every customer goes through a journey when working with you. What type of journey the client experiences depends on you and your team. It is critical that you control each phase of the journey to ensure it is pleasant and productive for Read More

integrated construction marketing communication

Have you engaged in integrated construction marketing communication?

October 24, 2019October 24, 2019Leave a comment

In my blogs, I often stress the need for integrated marketing communication or IMC. Generally, this practice involves your marketing strategy, lead generation campaign, and sales program. You must integrate all three of these elements of business growth for them to be Read More

construction marketing mistakes

Common construction marketing mistakes

September 17, 2019September 17, 2019Leave a comment

I have worked with construction clients for over 25 years and have witnessed a commonality in the construction marketing mistakes made. To be fair, I have also seen these mistakes made with clients in other industries as well. When you make these Read More

trust through construction marketing

Building trust through construction marketing

July 30, 2019July 30, 2019Leave a comment

After working with over 50 construction-related clients in my career, I know it’s essential for them to create trust with potential customers. After all, building a hospital, school, restaurant, or physician’s office is a significant undertaking for the owner. They need to Read More

construction marketing CLV

Is construction marketing CLV important?

June 17, 2019June 17, 2019Leave a comment

Customer Lifetime Value (CLV), a calculation of the value of the lifetime value of a customer to your company, is essential to many industries. For example, a manufacturer that produces parts or equipment understands how much a long-term customer means to its Read More

construction marketing inbound

The case for a construction marketing inbound and outbound combo

May 1, 2019May 1, 2019Leave a comment

While certain aspects of inbound marketing have been around for decades, as a full program, it is relatively new. Outbound marketing, on the other hand, has been in use as long as marketing has existed. Since it is the more modern marketing Read More

construction marketing lead generation

Understanding construction marketing lead generation strategies

March 19, 2019May 24, 2019Leave a comment

There are three categories of lead generation, or advertising, channels: awareness, target and direct. With this in mind, the question is which channel or combo is best for construction marketing lead generation? In this blog, I will: • Define the three types Read More

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Why Conach?

With Conach you get a marketing firm plus a full service advertising agency focused on providing customized lead generation, sales and marketing services. We created our advertising agency to be different from those we had worked at in the past. The agency we envisioned would be an “outsourced sales and marketing  division” to provide mid-size to small business marketing services that would focus on the key areas of business growth.

 

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