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Category: Construction Marketing

trust through construction marketing

Building trust through construction marketing

July 30, 2019July 30, 2019Leave a comment

After working with over 50 construction-related clients in my career, I know it’s essential for them to create trust with potential customers. After all, building a hospital, school, restaurant, or physician’s office is a significant undertaking for the owner. They need to Read More

construction marketing CLV

Is construction marketing CLV important?

June 17, 2019June 17, 2019Leave a comment

Customer Lifetime Value (CLV), a calculation of the value of the lifetime value of a customer to your company, is essential to many industries. For example, a manufacturer that produces parts or equipment understands how much a long-term customer means to its Read More

construction marketing inbound

The case for a construction marketing inbound and outbound combo

May 1, 2019May 1, 2019Leave a comment

While certain aspects of inbound marketing have been around for decades, as a full program, it is relatively new. Outbound marketing, on the other hand, has been in use as long as marketing has existed. Since it is the more modern marketing Read More

construction marketing lead generation

Understanding construction marketing lead generation strategies

March 19, 2019May 24, 2019Leave a comment

There are three categories of lead generation, or advertising, channels: awareness, target and direct. With this in mind, the question is which channel or combo is best for construction marketing lead generation? In this blog, I will: • Define the three types Read More

2019 construction marketing

2019 Construction Marketing Plan

February 5, 2019February 19, 2019Leave a comment

Is your 2019 construction marketing plan ready? While we are in the first quarter of 2019, I thought it would be a good time to review your 2019 construction marketing plan. It is important to realize that developing a marketing plan at Read More

construction marketing sales funnel

Construction marketing sales funnel

December 12, 2018December 12, 2018Leave a comment

The forgotten step in the construction marketing sales funnel The standard sales funnel traditionally ends with the sale. The construction marketing sales funnel needs to be an expanded version. Just like the industrial marketing sales funnel, it needs to include getting repeat Read More

Construction marketing tracking

Construction marketing tracking

October 25, 2018December 13, 2018Leave a comment

Construction marketing tracking of lead generation and sales With over 40 construction clients under my belt, I have often been asked about construction marketing tracking and how to evaluate the results versus the investment. I think the real question needs to be Read More

construction marketing Google Analytics

Construction marketing Google Analytic reports

September 19, 2018September 27, 2018Leave a comment

The chief construction marketing Google Analytic reports Google Analytics offers a wealth of information on your website traffic. Because of this abundance of data, it can be challenging to decide what you should be looking at in construction marketing Google Analytics. For Read More

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