In my last couple of blogs, I wrote about defining marketing and developing a marketing program. (check out the links if you’re interested). In this blog, I want to discuss the marketing team. When pulling together a construction marketing team, you need Read More
With the continuing COVID-19 crisis, the limits on in-person meetings have made one of the prime lead generation tactics for contractors, networking, difficult. For this reason, a construction marketing e-mail campaign has become an even more critical marketing tool. Defining a construction Read More
As we approach the 4th quarter of a unique year, I hope you remember your 2021 construction marketing plan. If not, the following is an overview of the blueprint that can help you develop a proactive and effective program. Review your construction Read More
After working with construction clients for over two decades, I have learned that construction marketing lead generation is a different animal. While you uncover opportunities regularly in B2B lead generation campaigns for manufacturers or accountants, it is unlikely you’ll contact an owner Read More
By now, most people know that an effective social media campaign is a result of what you post and how often. The challenge for most B2B marketing social media is having the topics to develop posts. In this article, I’ll look at Read More
As we continue to deal with the COVID-19 outbreak, business needs still needs to move forward. If you are shut down or seeing a slow down because some projects have been put on hold, now is the time to review your construction Read More
To say we are living through unprecedented times is certainly an understatement. But we will get through them. During the current COVID-19 crisis, all business owners must take steps to safeguard the business, its employees, and respective families. This concern is only Read More
One of the main goals of our construction clients is to break into new markets. This task can be challenging if the client hasn’t any experience in the new market. However, it can be accomplished if you have the right plan and Read More
When creating construction marketing messages, you need to consider both the content and the structure. The content hit the key points that attract, connect, and influence prospects. There are several message development techniques that you should utilize. Let’s look at those methods. Read More
Storytelling isn’t just for entertaining – it’s an essential part of the sales and marketing process. Because telling stories is an ancient form of communication, it connects people. It is a way to inform people on a personal level that goes beyond Read More
Every customer goes through a journey when working with you. What type of journey the client experiences depends on you and your team. It is critical that you control each phase of the journey to ensure it is pleasant and productive for Read More
In my blogs, I often stress the need for integrated marketing communication or IMC. Generally, this practice involves your marketing strategy, lead generation campaign, and sales program. You must integrate all three of these elements of business growth for them to be Read More
I have worked with construction clients for over 25 years and have witnessed a commonality in the construction marketing mistakes made. To be fair, I have also seen these mistakes made with clients in other industries as well. When you make these Read More
After working with over 50 construction-related clients in my career, I know it’s essential for them to create trust with potential customers. After all, building a hospital, school, restaurant, or physician’s office is a significant undertaking for the owner. They need to Read More
Customer Lifetime Value (CLV), a calculation of the value of the lifetime value of a customer to your company, is essential to many industries. For example, a manufacturer that produces parts or equipment understands how much a long-term customer means to its Read More
While certain aspects of inbound marketing have been around for decades, as a full program, it is relatively new. Outbound marketing, on the other hand, has been in use as long as marketing has existed. Since it is the more modern marketing Read More
There are three categories of lead generation, or advertising, channels: awareness, target and direct. With this in mind, the question is which channel or combo is best for construction marketing lead generation? In this blog, I will: • Define the three types Read More
Is your 2019 construction marketing plan ready? While we are in the first quarter of 2019, I thought it would be a good time to review your 2019 construction marketing plan. It is important to realize that developing a marketing plan at Read More
The forgotten step in the construction marketing sales funnel The standard sales funnel traditionally ends with the sale. The construction marketing sales funnel needs to be an expanded version. Just like the industrial marketing sales funnel, it needs to include getting repeat Read More
Construction marketing tracking of lead generation and sales With over 40 construction clients under my belt, I have often been asked about construction marketing tracking and how to evaluate the results versus the investment. I think the real question needs to be Read More