Did you know that about 80% of B2B customers now expect the same customer experience as B2C buyers? Customer experience has to be one of the core focuses of companies today in order to achieve B2B marketing success. It is the best Read More
Traditionally, a business is either thought of as a service provider or a product supplier. However, I believe this is narrow-minded. Therefore, I believe every business needs to think of itself as a service business. Even manufacturers that stamp parts or produce Read More
In my blogs, I often stress the need for integrated marketing communication or IMC. Generally, this practice involves your marketing strategy, lead generation campaign, and sales program. You must integrate all three of these elements of business growth for them to be Read More
The B2B sales manager of a small business is often the owner and acts as both a salesperson and a manager. However, if you are an owner that has salespeople, you know you face many challenges. This fact can be especially true Read More
Creating a proactive, results-oriented B2B marketing strategy is one of the most vital steps for every business. Whether it’s a parts manufacturer or an accounting firm, marketing is the tool to find qualified customers. Admittedly, choosing the right strategy out of the Read More
While you may be talking to the owner, project manager, or purchasing agent, are you sure you are communicating with all the decision-makers? If you are practicing influence industrial marketing, you are most likely talking to the right contacts. When implementing this Read More
Let’s talk about print for B2B marketing. In the first place, let’s be clear that this is not the old marketing dinosaur touting extinct tactics. I am well aware we are living in the digital age! However, being an old marketing dinosaur Read More
I have worked with construction clients for over 25 years and have witnessed a commonality in the construction marketing mistakes made. To be fair, I have also seen these mistakes made with clients in other industries as well. When you make these Read More
From construction to manufacturers to financial firms, industries are significantly evolving with advancements in technology. At the same time, technological advancements are creating new B2B marketing trends. Today, digital marketing is ruling almost 80% of the B2B firms in all the sectors Read More
Over the years, my financial marketing clients have expressed how difficult it can be to put on the salesperson hat. After all, most of the selling done in financial firms are handled by accountants not trained in sales. Other than signing up Read More
With an ever-evolving business world, the B2B marketing sales process has become complicated, challenging, and unpredictable. Because of this trend, it can be difficult for B2B companies to grow sales to meet established goals. For example, even recognized brands could find it Read More
Most business owners understand the meaning of business-to-business or B2B marketing. The majority of manufacturers conduct business as a B2B company. The reason is that they are suppliers, not the OEM selling products to consumers. However, you might not know P2P industrial Read More
Many companies are jumping on the “brandwagon” of small business influencer marketing. First of all, let’s define influencer marketing. It is important to understand that it is a form of social media marketing. Small business influencer marketing requires you establishing relationships with Read More
After working with over 50 construction-related clients in my career, I know it’s essential for them to create trust with potential customers. After all, building a hospital, school, restaurant, or physician’s office is a significant undertaking for the owner. They need to Read More
Over my career, I have had many clients over the years ask if it is worth the effort to develop team profiles as a sales tool. While I don’t feel bios are critical in B2C marketing, B2B is another animal. B2B marketing Read More
When they say that the modern generation is living in a digital world, it doesn’t mean they have lost all contact with the physical world. Consequently, where branded experiences are concerned, modern consumers want to go through a seamless, hassle-free process across Read More
Whether you run a job shop or an OEM company, a steady stream of leads is critical to your business’s growth and ongoing success. Many of our manufacturing clients have an in-house sales team. However, they use our prospecting call services for Read More
The most common issue that most small business face is the small business marketing budget. Even though small business or new start-ups have small budgets it doesn’t mean they don’t have big goals. When cash flow is low, the first cut in Read More
Customer Lifetime Value (CLV), a calculation of the value of the lifetime value of a customer to your company, is essential to many industries. For example, a manufacturer that produces parts or equipment understands how much a long-term customer means to its Read More
In this blog, I will discuss industrial marketing CLV. First, let’s explain CLV. Customer Lifetime Value (CLV) is the way you calculate the value of each customer over the lifetime of your relationship. Consequently, it can help you anticipate future sales from Read More