To say we are living through unprecedented times is certainly an understatement. But we will get through them. During the current COVID-19 crisis, all business owners must take steps to safeguard the business, its employees, and respective families. This concern is only Read More
Influencer B2B marketing is currently the hottest trend in the online B2B marketing world – and for good reasons. Although B2B companies were late to the party, they have realized the value of working with influencers for promoting their brand. You may Read More
The definition of hyperbole is an exaggerated statement or claim not meant to be taken literally. Now, I realize that many people believe that is precisely what marketing people use. However, that’s not true. In fact, B2B marketing people do want you Read More
One of the main goals of our construction clients is to break into new markets. This task can be challenging if the client hasn’t any experience in the new market. However, it can be accomplished if you have the right plan and Read More
Diversifying your customer base is a way to smooth out the peaks and valleys of sales. Over the past 20 plus years, I have helped several manufacturers achieve industrial marketing diversification. Often, diversification is thought of as only expanding your customer base Read More
A B2B Marketing Event is a tried and tested tactic. This offline business-to-business marketing channel provides an excellent opportunity to leverage the power of in-person interactions and real experiences. There are many types of B2B marketing events, such as open houses, product Read More
When creating construction marketing messages, you need to consider both the content and the structure. The content hit the key points that attract, connect, and influence prospects. There are several message development techniques that you should utilize. Let’s look at those methods. Read More
In my last two blogs on financial marketing, I wrote about solution selling and influencer selling. In this article, I will address financial marketing satisfaction selling. While this may sound strange since it is usually a customer that satisfaction is associated with, Read More
Generations of marketers have used the term marketing mix to refer to the tactics to help achieve marketing objectives. The foundation of this industrial marketing mix is the pillars of marketing. In general, these pillars have traditionally been four: product, price, promotion, Read More
Storytelling isn’t just for entertaining – it’s an essential part of the sales and marketing process. Because telling stories is an ancient form of communication, it connects people. It is a way to inform people on a personal level that goes beyond Read More
Now that the holiday season is over and it’s time to get back to business. with that in mind, let’s look at some B2B small business marketing trends for in 2020? Like previous years, 2020 will see the ongoing evolution of trends Read More
Most marketing people will tell you there are four Ps of marketing: product, price, promotion, and place. Others will add three more to the mix: packaging, positioning, and people. I think there is an eighth you need to think about in the Read More
If you’ve read my blogs, you know I’ve been at this a while. From websites to social media, I have seen several B2B marketing tactics birthed. I’m an advocate of developing a marketing mix that encompasses different tactics, both old and new. Read More
Every customer goes through a journey when working with you. What type of journey the client experiences depends on you and your team. It is critical that you control each phase of the journey to ensure it is pleasant and productive for Read More
Most financial firms I have worked with a focus on selling services. While it is necessary to present the services you offer, I think the focus should be on financial marketing solution selling. When you connect your services with a solution, you Read More
Did you know that about 80% of B2B customers now expect the same customer experience as B2C buyers? Customer experience has to be one of the core focuses of companies today in order to achieve B2B marketing success. It is the best Read More
Traditionally, a business is either thought of as a service provider or a product supplier. However, I believe this is narrow-minded. Therefore, I believe every business needs to think of itself as a service business. Even manufacturers that stamp parts or produce Read More
In my blogs, I often stress the need for integrated marketing communication or IMC. Generally, this practice involves your marketing strategy, lead generation campaign, and sales program. You must integrate all three of these elements of business growth for them to be Read More
The B2B sales manager of a small business is often the owner and acts as both a salesperson and a manager. However, if you are an owner that has salespeople, you know you face many challenges. This fact can be especially true Read More
Creating a proactive, results-oriented B2B marketing strategy is one of the most vital steps for every business. Whether it’s a parts manufacturer or an accounting firm, marketing is the tool to find qualified customers. Admittedly, choosing the right strategy out of the Read More