Understanding construction marketing lead generation strategies There are three categories of lead generation, or advertising, channels: awareness, target and direct. With this in mind, the question is which channel or combo is best for construction marketing lead generation? In this blog, I Read More

Small business marketing and social media selling It seems needless to point out that social media is quickly incorporating into the selling process of organizations big and small. It is especially appealing for small businesses. The reason is that because the budget Read More

Industrial Marketing ROI

What industrial marketing ROI should be Everyone knows that ROI stands for Return On Investment. When regarding industrial marketing ROI, I think it should stand for Realistic Opportunity Investment, and in this blog I will explain:   Why Realistic instead of Return? Read More