Marketing, Lead Generation, and Sales Support Services
When speaking with potential clients about our prospecting call campaigns, I often review the process of industrial marketing sales calls. The way I explain the process is to break it down into three phases. While some of these may overlap, each has Read More
An issue I have seen many times when working with new clients is a lack of oversight of parts of their sales and marketing program. Even if you work with a long-time, trusted vendor, letting this management slip can cause serious problems, Read More
With the labor shortage, our construction clients often ask for our assistance when recruiting. First, let me say we are not HR people, and I explain that to clients. We are not educated in the legal requirements in listing job positions. However, Read More
Anyone that works with the financial industry understands that tax season can be all-consuming for tax professionals. However, taking a financial marketing break for 4-6 months can be detrimental to your firm’s success. The following are tips to help keep your marketing Read More
Often, when we engage a new client at Conach, they remark on how deep we delve into creating their marketing messages. While I hesitate to say that their current messages were insufficient, let’s say they weren’t all they could be. The following Read More
We are halfway through the 2nd month of 2022 and if you haven’t completed a construction marketing review, now’s the time. Here’s a checklist to get you started: Evaluate your construction marketing strategy First, take a hard look at the marketing strategy Read More
Blogs are an essential part of a firm’s marketing mix. The following are several factors to consider when working on your financial marketing blog campaign. Financial marketing blog campaign topics One of the difficulties of a blog is coming up with what Read More
It’s the new year and time to roll out your 2022 industrial marketing review. But before you do, you should review the following to be certain everything is in order. Your industrial marketing strategy review When implementing a marketing plan, are you Read More
In the 25+ years, I have worked with construction clients, I have had to help several avoid the misstep of copycat construction marketing. Understandably, emulating a successful competitor seems like a surefire marketing tactic, but it is not. While it’s true that Read More
Essentially, industrial marketing segmentation is dividing your customers into groups that make selling to them more effective. Most manufacturers do this in a broad sense by identifying potential customers that could use their products or services. However, you can use narrower criteria Read More
Typically, target marketing is employed to increase awareness and sales in a specific market, such as healthcare, construction, or manufacturing. However, it is a common misconception that financial target marketing is beneficial when focusing on individual industries only. While these campaigns are Read More
I guess before I tell you why a construction marketing drip campaign is an integral part of lead generation for contractors, I should define it. A drip campaign is a scheduled point-of-contact with prospects. The purpose is to stay in regular contact Read More
Recently, we have worked on new product launches for a couple of our manufacturing clients and the teaser campaigns were discussed. With these projects underway, I thought I would touch on some of the basics of an industrial marketing teaser campaign. What Read More
In my career, I have found clients who would never consider construction marketing rebranding and those who think it should be done often. In other words, those clients weren’t sure how to judge if a rebranding was in order. This article talks Read More
When you introduce a new product or service to the market, you need to approach it as a separate campaign from your ongoing activities. Here are several items to consider in an industrial marketing new product launch: Branding for an industrial marketing Read More
Over the years, I have worked with many old – and in this case, I’m counting any business open for over three years as old – clients that can’t understand why I tell them we need to practice new small business marketing. Read More
Often clients ask what one lead generation tactic they should be doing. The answer is that they should not be doing one but several. Using cross media in financial marketing is essential to obtaining new clients. Here’s why. Which cross media in Read More
After reading the title of this blog, you may think you should switch the order of customer satisfaction and construction marketing. That marketing comes well before creating a satisfied client. And you are correct, up to a point. Certainly, marketing is a Read More
In the last few months, we have seen an unusually large number of website projects at Conach. As the guy responsible for writing the content for most of them, I have explained to many clients how keywords in industrial marketing are used Read More
I was having a conversation with a new client about how customers find their type of services. I told him that first we need to determine if their sales are mainly reactive or proactive. You might be asking the same question that Read More