Developing a construction marketing social media schedule
By now, most people know that an effective social media campaign is a result of what you post and how often. The challenge for most B2B marketing social media is having the topics to develop posts. In this article, I’ll look at items that you can use to develop post items in a construction marketing social media program.
External-focus in construction marketing social media
These type of construction marketing social media posts focus on what you are doing externally-in your company. Projects are an essential focus and can announce new projects, groundbreakings, completion, or grand openings of a project. Remember to not hide your light under a basket. Be sure to post any awards you’ve won. You can also promote programs you have such as internships and memberships in associations.
Internal-focus in construction marketing social media
This item looks at what you are doing in your company. It could be an announcement of new equipment, technology, services, or improvements in your offices or facility. Because safety is such a crucial part of the construction project, you could post about your safety record. On-going education of certifications are posts that demonstrate your commitment to quality. Finally, you can highlight employees with items about new hires, retirements, work anniversaries, or birthdays. Just be certain you get permission from the staff to be part of the construction marketing social media program.
Community-focus in construction marketing social media
Lastly, it is always important for a construction firm to be a good neighbor in their community. Promote your memberships in local organizations. If you are involved in charities, such as Habitat for Humanity or a golf outing, be sure to announce this activity in your construction marketing social media program.
The social media schedule
Clients often ask how many posts are needed in a construction marketing social media program. The simple answer is the more the better. However, a realistic starting point is to create a six month schedule of biweekly posts. Keep in mind that you want to mix of topics from the three mentioned earlier to engage your followers.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.