outsourced B2B marketing

Outsourced B2B marketing solutions at a fraction of the cost


We created Conach to be an outsourced B2B marketing solution. For this reason, we offer a full range of marketing, lead generation, and sales support services. Coupled with our service offerings, we developed convenient ways clients can work with us – our bundled services or custom projects.

Bundled outsourced B2B marketing options

The majority of our clients work with us on a monthly bundled services basis. Why? Because it provides outsourced B2B marketing services to support their new business development goals affordably. Our bundled marketing services costs are approximately a quarter to half of the cost of hiring an employee. In addition, you receive a team of professionals with decades of experience and knowledge in copywriting, design, marketing, advertising, and sales services. Our Bundled Services come in four flexible and customizable options:

Bundled Sales and Marketing Services

This option allows us to act as your outsourced marketing division. It is structured to achieve your goals through prioritized projects, as well as offering the flexibility to react to unplanned marketing opportunities. Our comprehensive sales and marketing services could include strategy, message development, brand creation and management, lead generation, inside sales calls, social media, e-bulletins, website, sales material, advertisements, press releases, trade show, video, and ongoing consultation. In short, for one affordable monthly price, you receive all of our services.

Bundled Lead Generation Services

If you have your sales and marketing program in order but are not generating enough leads, we have the answer. In order to help create more sales opportunities, we develop and implement a proven lead generation program. Under most circumstances, our Bundled Lead Generation Services produce 8% to 25% new leads per month. The program could include prospecting call campaigns social media, direct mail, e-bulletins, trade show, and advertisements.

Bundled Design Services

Let’s say you have the in-house capabilities to develop your sales and marketing program, but need assistance with the development of its components, then this option can help. Our Bundled Design Services includes the copywriting (if required), concept development, design, and vendor management. As a result, you have the professional material you need from a team that can manage your brand throughout various platforms.

Bundled Digital Marketing Services

As more prospects are relying on mobile devices to search for services and products, an active digital marketing campaign part of an overall marketing program. We help clients with awareness and lead generation channels, including social media, blogs, e-bulletins, websites, organic search engine optimization, Google Ads, videos, and online advertising. We can design graphics to brand your pages, develop content for posts and scheduled campaigns, and create ads for various platforms.

Bundled Consulting Marketing Services

Even though you have a sales team, in-house designer and webmaster you need help developing your marketing strategy, advertising campaigns or advice on the development of your sales and marketing material. Our Bundled Consulting Services provides consultation from seasoned, objective professionals.

For more information on our bundled services head over to our contact page.


Customized projects from a small business marketing agency

Granted, you can choose from multiple advertising agencies, freelance designers, and website developers. But how many focus on being an outsourced business-to-business marketing solution? We provide our small business clients with customized projects to support their lead generation, sales, and internal marketing programs:

Strategy…the who, what, and how to reach and connect with prospects

It is essential to determine who are your most profitable prospects, what matters to them, and how to reach them. In order to you accomplish this task you need a process. We had a detailed discovery process to help clients gather this information. We then help you develop an effective strategy involving:

Planning

The data collected during our discovery process helps us to develop a plan to promote your company, connect with the chosen target markets, and persuade decision makers. We have decades of experience planning and implementing cost-effective, proactive small business marketing campaigns to build awareness, increase leads and improve conversion rates.

Branding and messaging

Whether it’s a new company name, logo, or mascot, it must make the right impression on prospects. Successful branding is more than your image; it is developing core and target market messages that will give prospects compelling reasons to choose you over the competition.

Lead Generation campaigns…from warm leads to closing the sale

Now that you have your sales and marketing plan set, it’s time to start getting leads. In addition to creating the lead generation material and managing the campaign, our in-house lead generation services cover:

Prospecting call campaigns

Even though we are an advertising agency, our lead generation services have grown to include prospecting sales call campaigns. Because we found many clients were not reaching prospects one-on-one, we began to offer this service. During the campaigns, find the decision maker, and if an immediate bid is needed, we will contact you that day. Also, to support your sales team, we e-mail the response package and follow-up to the initial call.

Content marketing

Beyond developing your marketing messages, we can help with on-going content creation. From writing blogs to e-bulletins to social media posts, we can help write, schedule and manage a content marketing program to inform and attract potential customers.

Organic Search Engine Optimization (SEO)

When we create a website, we always consider organic search engine optimization to help with Google ranking. Google ranks sites based on its content primarily, the structure of that content, and the way you work keywords into it. We will develop the content utilizing keywords that we have found to be the most effective through keyword research.

Google Ad campaigns

We can facilitate and manage paid-for campaigns for clients utilizing Google Ads. Working within your set budget, we will develop ads based on keyword research to target the keywords and phrases to drive traffic.

E-bulletin campaigns

Regular contact with current customers is often overlooked as part of the sales strategy. We employ e-bulletin campaigns for the majority of our clients, targeting their current or past customers and prospects. We will create a custom e-bulletins using your brand and then facilitate this affordable campaign to help drive repeat business, higher referral rates, new projects, and boost traffic to your website.

Social media

The biggest challenge for most clients isn’t setting up a social media presence; it’s keeping it active by developing content. With this in mind, we developed a program to keep your LinkedIn, Facebook, Twitter or blog active. We create the content and then post it on a fixed schedule. This activity not only engages followers, it also helps increase search engine ranking.

Direct mail campaigns

When we plan a direct mail campaign, it is not a shotgun approach. It is a very targeted, small campaign to prospects or customers using postcards, folded mailers or multiple piece packages. We can work within your budget to develop a minimal quarterly campaign, a teaser campaign, or monthly campaign that produce results.

Online & print advertisements

Trade publication campaigns running online and print advertising is still an effective way to drive visitors to your website, build brand recognition, and gather leads. We can help research the best publications for a targeted advertising campaign within a workable budget. Once we have established the budget and schedule, we can create the series of online and print ads and then manage the campaign for you.

Trade show programs

Merely showing up at a trade show isn’t enough. You need to have a pre-show and post-show plan. In addition to designing displays and show material, we help our clients develop their trade show program. The pre-show program drives people to your booth using various tactics, such as e-mails, direct mail, online advertisements, and promotions. Post-show programs help to follow up with the leads gathered at the show and build the relationship. Our outsourced B2B marketing services help you implement these two strategies that can make the difference in a show that produces results and one that doesn’t.

Sales material…the tools to support your team

Once you’ve engaged prospects, you need a sales toolbox of material to respond, communicate, pre-sell, cross-sell and ultimately close the sale. In order to provide the on-demand material you need, we create a variety of print and digital sales tools that your team can draw on. Our sales support material includes:

Response material

From the initial response to leads to additional follow-up material that builds the relationship with the potential customer, our sales tools not only tell a prospect what you have to sell but promotes the value of buying your product or service.

Presentations and proposals

We create presentations that can be customized by your in-house sales team. Our proposal templates are developed to connect with individual target markets and present critical information while reminding prospects why to choose you over competitors.

Video production

We regularly produce videos for our clients as part of our outsourced B2B marketing.  Videos can be powerful tools for sales presentations, trade shows, on YouTube or streamed onto your website. The videos we have produced have had a variety of focuses, including capabilities, product, customer testimonials and target market.

Website

A website can have many roles for a company: silent salesperson, information guide, a portal for communication, e-commerce store, operational tool, and many more. In addition to your requirements, we bring the experience of developing hundreds of websites to your project. All of the websites we build use the latest best practices for organic search engine optimization, navigation, and visitor experience. Each site has a content management system for easy updates and is responsive for mobile device accessibility.

Website hosting

We also offer website hosting on a server set up for our clients. This service provides our clients with quicker resolutions to any hosting issues than the large international options. Our hosting services include daily off-site backup and operating system maintenance and updates, as well as the SSL certificate installed at no cost.

 

Please contact me about your custom marketing services

Located in Saginaw Michigan, Conach serves Michigan and the entire U.S. with outsourced business-to-business marketing services. As a small business marketing agency, we work with a range of clients such as construction marketing, industrial marketing, and financial marketing.