There are three categories of lead generation, or advertising, channels: awareness, target and direct. With this in mind, the question is which channel or combo is best for construction marketing lead generation? In this blog, I will: • Define the three types Read More
It seems needless to point out that social media is quickly incorporating into the selling process of organizations big and small. It is especially appealing for small businesses. The reason is that because the budget required for small business marketing social media Read More
Have you audited your 2019 financial marketing plan? As we roll into the final month of the first quarter, I’m sure your 2019 financial marketing plan is off to a good start. However, if like most financial firms you are knee deep Read More
Is your 2019 industrial marketing plan assembled? Since the first quarter of 2019 is in its second month, you should have your 2019 industrial marketing plan well underway. Then again, if your 2019 marketing plan isn’t started or worse not even developed, Read More
Is your 2019 construction marketing plan ready? While we are in the first quarter of 2019, I thought it would be a good time to review your 2019 construction marketing plan. It is important to realize that developing a marketing plan at Read More
The PRC (Postal Regulatory Commission) approved the proposed United States Postal Service rate case for postage increases which will go into effect on January 27, 2019. Here’s an overview of the increases that will take effect: First Class Forever Stamps will increase from Read More
The forgotten step in the construction marketing sales funnel The standard sales funnel traditionally ends with the sale. The construction marketing sales funnel needs to be an expanded version. Just like the industrial marketing sales funnel, it needs to include getting repeat Read More
The complete industrial marketing sales funnel Even though the standard sales funnel ends with the sale, I believe it needs to have another step. The additional section is retention. The reason for this step is to focus on keeping a customer. After Read More
Understanding the roles in the financial marketing sales funnel Because it’s called the sales funnel, it’s often forgotten that marketing and lead generation also plays a role in it. Of course, both are an essential part of the sales funnel, though the Read More
The Small Business Marketing Sales Funnel Ah, the sales funnel – a visualization for the lead generation and sales process that can be quite complex for many B2B marketing programs. I have seen clients break it into incremental steps. Of course, this Read More
Assembling an industrial marketing advertising campaign A consistent industrial marketing advertising campaign can help a manufacturer in many ways. First, the campaign builds brand recognition within the markets you currently serve. This brand awareness makes it easier for your sales team to Read More
Construction marketing tracking of lead generation and sales With over 40 construction clients under my belt, I have often been asked about construction marketing tracking and how to evaluate the results versus the investment. I think the real question needs to be Read More
The five essentials of a financial marketing program Developing a financial marketing program as you go along usually doesn’t yield the best results. Your sales and marketing program is an investment in the future of your firm. For this reason, you need Read More
Developing an affordable small business marketing program After decades of working with small businesses, I discovered a common mistake they make. When they start their business, they take care of the legal, operational, and financial areas. However, they commonly overlook marketing. In Read More
What industrial marketing ROI should be Everyone knows that ROI stands for Return On Investment. When regarding industrial marketing ROI, I think it should stand for Realistic Opportunity Investment, and in this blog I will explain: Why Realistic instead of Return? Read More
The chief construction marketing Google Analytic reports Google Analytics offers a wealth of information on your website traffic. Because of this abundance of data, it can be challenging to decide what you should be looking at in construction marketing Google Analytics. For Read More