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construction marketing programs

Understanding construction marketing programs

January 27, 2023January 27, 2023Leave a comment

Just like construction projects, construction marketing programs involve several different areas. While you don’t have to be an expert in all of them, you should have a general understanding of the major components. This blog will give an overview of different areas Read More

industrial marketing leads

Classifying Industrial Marketing Leads

January 9, 2023January 9, 2023Leave a comment

Understanding the various industrial marketing leads you attract is critical to growth as a manufacturer. A detailed categorization is necessary for salespeople to turn a lead to a sale as they progress through the process. Let’s look at how I recommend industrial Read More

industrial marketing distributors

Are you helping your industrial marketing distributors sell?

December 22, 2022December 22, 2022Leave a comment

Establishing an industrial marketing distributor network is one thing, helping them sell your product is another. The marketing support program you establish needs to accomplish three primary functions: Generate a steady flow of opportunities Build market recognition of your product Provide the Read More

financial marketing cross-selling

Without financial marketing cross selling you’re missing sales

December 9, 2022December 9, 2022Leave a comment

Your marketing program needs to include financial marketing cross-selling, or you are leaving potential sales on the table. It’s a common mistake to believe your clients know all the services your firm offers. By cross-selling, I don’t mean listing all your services Read More

iindustrial marketing sales

Understanding the industrial marketing sales handoff

November 30, 2022November 30, 2022Leave a comment

At the risk of acerbating the tensions between marketing and salespeople further, I want to discuss the industrial marketing sales handoff. In the thirty plus years I have been in marketing, I have witnessed the blame game that goes on between these Read More

construction marketing assessment

End of the year construction marketing assessment

November 14, 2022November 14, 2022Leave a comment

As we closeout 2022, you need to consider a construction marketing assessment. This evaluation will help you to determine what has been effective and what areas need to be addressed.  Here are the areas to review: The construction marketing assessment of your Read More

industrial marketing analysis

End of year industrial marketing analysis

October 28, 2022October 28, 2022Leave a comment

With the end of 2022 fast approaching, it’s time for your industrial marketing analysis. Think of it as quality control for your business growth. Let’s go through the areas you should evaluate. Your marketing strategy With the complexity of a marketing plan, Read More

financial marketing referrals

Don’t forget financial marketing referrals as a client acquisition tool

October 19, 2022October 19, 2022Leave a comment

While the traditional sales funnel ends with the close, I believe the sales funnel should extend to financial marketing referrals. Referrals aren’t always a natural progression from having a happy client. Getting referrals takes effort but is well worth it. Remember, referrals Read More

new industrial marketing

When you need new industrial marketing

October 10, 2022October 10, 2022Leave a comment

Over the years, I have worked with many established manufacturers that need to conduct new industrial marketing. Many question this tactic because what they have done for years has worked up until now. And that is the key phrase, “up until now”. Read More

financial marketing audience engagement

Why you need to consider your financial marketing audience engagement

September 14, 2022September 14, 2022Leave a comment

Glisser founder Mike Piddock describes audience engagement as “… providing an outlet for audiences to interact with, be it through an empowered presenter or a physical stimulus. It is making sure you don’t presume the attention of your attendees for the duration Read More

construction marketing success

Customer experience is the foundation of construction marketing success

August 23, 2022August 23, 2022Leave a comment

Customer experience is one of the core focuses of B2B companies today, and that includes construction firms. It is one of the best ways to ensure customers keep coming when they need construction services. Here are several customer experience trends that can Read More

industrial marketing messaging

For Industrial Marketing Messaging – KEEP IT SIMPLE…

August 10, 2022August 10, 2022Leave a comment

As I mentioned in the past, I’ve often experience new clients that have difficulty explaining what they do. Of course, we help our manufacturing clients to create clear industrial marketing messaging, but here are some tips to avoid this issue:  KISS Messages Read More

financial marketing tactics

Combining B2B and B2C financial marketing tactics

July 25, 2022July 25, 2022Leave a comment

If you are like most accounting or financial firms, you have both business and individual clients. When developing a marketing strategy, you need to include both. Consequently, you should determine the best lead generation and marketing approach for each. This evaluation will Read More

construction marketing communications

Speak to one client at a time in construction marketing communications

July 8, 2022July 8, 2022Leave a comment

When developing marketing messages, many companies take a more formal approach. In this technique, the messaging uses the company name and client rather than personal pronouns. For example, “ABC Construction provides clients with superior services” versus “We provide you with superior services”. Read More

industrial marketing e-campaign

Establishing an effective industrial marketing e-campaign

June 17, 2022June 17, 2022Leave a comment

Often lead generation activities uncover prospects that express interest in your products or services but don’t have an immediate need. An industrial marketing e-campaign can be a powerful way to maintain a connection with potential customers and current customers. While these campaigns Read More

financial marketing SEO

The basics of financial marketing SEO

May 20, 2022May 20, 2022Leave a comment

Search engine optimization (SEO) is often a confusing topic for our financial clients. When discussing terms like SEM (Search Engine Marketing), keywords, longtail keywords, organic, off-page, and ad words, it’s no wonder financial marketing SEO is an enigma. For example, I could Read More

industrial marketing sales calls

Understanding industrial marketing sales calls

May 13, 2022May 13, 2022Leave a comment

When speaking with potential clients about our prospecting call campaigns, I often review the process of industrial marketing sales calls. The way I explain the process is to break it down into three phases. While some of these may overlap, each has Read More

construction marketing control

Maintaining construction marketing control

May 2, 2022May 2, 2022Leave a comment

An issue I have seen many times when working with new clients is a lack of oversight of parts of their sales and marketing program. Even if you work with a long-time, trusted vendor, letting this management slip can cause serious problems, Read More

construction marketing recruiting

Can construction marketing recruiting help you find employees?

March 28, 2022March 28, 2022Leave a comment

With the labor shortage, our construction clients often ask for our assistance when recruiting. First, let me say we are not HR people, and I explain that to clients. We are not educated in the legal requirements in listing job positions. However, Read More

financial marketing break

Don’t take a financial marketing break during tax season

March 15, 2022March 16, 2022Leave a comment

Anyone that works with the financial industry understands that tax season can be all-consuming for tax professionals. However, taking a financial marketing break for 4-6 months can be detrimental to your firm’s success. The following are tips to help keep your marketing Read More

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