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financial marketing tactics

Combining B2B and B2C financial marketing tactics

July 25, 2022July 25, 2022Leave a comment

If you are like most accounting or financial firms, you have both business and individual clients. When developing a marketing strategy, you need to include both. Consequently, you should determine the best lead generation and marketing approach for each. This evaluation will Read More

construction marketing communications

Speak to one client at a time in construction marketing communications

July 8, 2022July 8, 2022Leave a comment

When developing marketing messages, many companies take a more formal approach. In this technique, the messaging uses the company name and client rather than personal pronouns. For example, “ABC Construction provides clients with superior services” versus “We provide you with superior services”. Read More

industrial marketing e-campaign

Establishing an effective industrial marketing e-campaign

June 17, 2022June 17, 2022Leave a comment

Often lead generation activities uncover prospects that express interest in your products or services but don’t have an immediate need. An industrial marketing e-campaign can be a powerful way to maintain a connection with potential customers and current customers. While these campaigns Read More

financial marketing SEO

The basics of financial marketing SEO

May 20, 2022May 20, 2022Leave a comment

Search engine optimization (SEO) is often a confusing topic for our financial clients. When discussing terms like SEM (Search Engine Marketing), keywords, longtail keywords, organic, off-page, and ad words, it’s no wonder financial marketing SEO is an enigma. For example, I could Read More

industrial marketing sales calls

Understanding industrial marketing sales calls

May 13, 2022May 13, 2022Leave a comment

When speaking with potential clients about our prospecting call campaigns, I often review the process of industrial marketing sales calls. The way I explain the process is to break it down into three phases. While some of these may overlap, each has Read More

construction marketing control

Maintaining construction marketing control

May 2, 2022May 2, 2022Leave a comment

An issue I have seen many times when working with new clients is a lack of oversight of parts of their sales and marketing program. Even if you work with a long-time, trusted vendor, letting this management slip can cause serious problems, Read More

construction marketing recruiting

Can construction marketing recruiting help you find employees?

March 28, 2022March 28, 2022Leave a comment

With the labor shortage, our construction clients often ask for our assistance when recruiting. First, let me say we are not HR people, and I explain that to clients. We are not educated in the legal requirements in listing job positions. However, Read More

financial marketing break

Don’t take a financial marketing break during tax season

March 15, 2022March 16, 2022Leave a comment

Anyone that works with the financial industry understands that tax season can be all-consuming for tax professionals. However, taking a financial marketing break for 4-6 months can be detrimental to your firm’s success. The following are tips to help keep your marketing Read More

industrial marketing depth

How to add industrial marketing depth to your messages

March 3, 2022March 3, 2022Leave a comment

Often, when we engage a new client at Conach, they remark on how deep we delve into creating their marketing messages. While I hesitate to say that their current messages were insufficient, let’s say they weren’t all they could be. The following Read More

construction marketing review

The start of the year is ideal for a construction marketing review

February 18, 2022February 18, 2022Leave a comment

We are halfway through the 2nd month of 2022 and if you haven’t completed a construction marketing review, now’s the time. Here’s a checklist to get you started: Evaluate your construction marketing strategy  First, take a hard look at the marketing strategy Read More

financial marketing blogs

Are your financial marketing blog campaigns adding up?

January 28, 2022January 28, 2022Leave a comment

Blogs are an essential part of a firm’s marketing mix. The following are several factors to consider when working on your financial marketing blog campaign. Financial marketing blog campaign topics One of the difficulties of a blog is coming up with what Read More

industrial marketing review

Have you done a 2022 industrial marketing review?

January 20, 2022January 20, 2022Leave a comment

It’s the new year and time to roll out your 2022 industrial marketing review. But before you do, you should review the following to be certain everything is in order. Your industrial marketing strategy review  When implementing a marketing plan, are you Read More

copycat construction marketing

Don’t conduct copycat construction marketing

December 16, 2021December 16, 2021Leave a comment

In the 25+ years, I have worked with construction clients, I have had to help several avoid the misstep of copycat construction marketing. Understandably, emulating a successful competitor seems like a surefire marketing tactic, but it is not. While it’s true that Read More

industrial marketing segmentation

Industrial Marketing Segmentation

November 29, 2021November 29, 2021Leave a comment

Essentially, industrial marketing segmentation is dividing your customers into groups that make selling to them more effective. Most manufacturers do this in a broad sense by identifying potential customers that could use their products or services. However, you can use narrower criteria Read More

financial target marketing

Types of Financial Target Marketing

November 10, 2021November 10, 2021Leave a comment

Typically, target marketing is employed to increase awareness and sales in a specific market, such as healthcare, construction, or manufacturing. However, it is a common misconception that financial target marketing is beneficial when focusing on individual industries only. While these campaigns are Read More

construction marketing drip campaign

Why a construction marketing drip campaign is essential

October 12, 2021October 12, 2021Leave a comment

I guess before I tell you why a construction marketing drip campaign is an integral part of lead generation for contractors, I should define it. A drip campaign is a scheduled point-of-contact with prospects. The purpose is to stay in regular contact Read More

Industrial Marketing Teaser Campaign

The fundamentals of an industrial marketing teaser campaign

September 16, 2021September 16, 2021Leave a comment

Recently, we have worked on new product launches for a couple of our manufacturing clients and the teaser campaigns were discussed. With these projects underway, I thought I would touch on some of the basics of an industrial marketing teaser campaign. What Read More

construction marketing rebranding

Is time to consider rebranding in construction marketing?

August 16, 2021August 16, 2021Leave a comment

In my career, I have found clients who would never consider construction marketing rebranding and those who think it should be done often. In other words, those clients weren’t sure how to judge if a rebranding was in order. This article talks Read More

industrial marketing new product launch

Are you covering the bases with your industrial marketing new product launch?

July 28, 2021July 28, 2021Leave a comment

When you introduce a new product or service to the market, you need to approach it as a separate campaign from your ongoing activities. Here are several items to consider in an industrial marketing new product launch: Branding for an industrial marketing Read More

new small business marketing

Is it old or new small business marketing?

July 9, 2021July 9, 2021Leave a comment

Over the years, I have worked with many old – and in this case, I’m counting any business open for over three years as old – clients that can’t understand why I tell them we need to practice new small business marketing. Read More

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