Tips for an effective B2B Marketing Event
A B2B Marketing Event is a tried and tested tactic. This offline business-to-business marketing channel provides an excellent opportunity to leverage the power of in-person interactions and real experiences. There are many types of B2B marketing events, such as open houses, product training, anniversary recognition, and charity outings. This strategy offers several benefits, including enhancing brand awareness, accelerating sales, promoting customer retention, and improving dealer or supplier relations. The following are tips to help make your occasion a success.
Promote the B2B marketing event loud and clear
When you host a B2B marketing event that achieves your goals, it’s crucial to let potential attendees know about it. The announcement or invitation needs to convey the importance of the event and why they should attend. If it’s a company milestone or charity outing, you may want to create a logo for the event to emphasize its importance. Develop an invitation and brochure that you can mail and email to invitees. In addition, promote the function on your website or build one if you are trying to reach an audience unaware of your company. Use these materials to highlight the purpose of the event. For example, how it helps attendees reach business goals, a list of speakers and guests, as well as of the topics for the event. Finally, promote it as a networking platform. The more details you provide regarding the benefits of your B2B marketing event, the more people will attend.
The benefits of B2B marketing event sponsorship go beyond financial help. In addition to helping you out with the necessary capital resources, the sponsors can promote your event among their clientele to help you reach a broader audience base. Also, connection to reputable sponsors can improve the value of your event to potential attendants. When approaching possible sponsors, focus on the recognition their business will receive from the event. You could also allow them to promote their company by distributing sales material or setting up a display at your B2B Marketing Event.
Use emails and social media
One of the best tactics for B2B event marketing is to combine the power of traditional emails with today’s social media channels. As mentioned earlier, you can invite people through direct mail and the Internet. Emails can drive visitors to the event’s website, while social media engages the audience until the day of the event. Be creative when revealing the details regarding your business-to-business marketing event. Tactics you could employ are a teaser campaign, relevant hashtags, and enticing email subject lines. Consequently, these tactics and tolls will grab the attention of prospective attendees.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.