Many companies are jumping on the “brandwagon” of small business influencer marketing. First of all, let’s define influencer marketing. It is important to understand that it is a form of social media marketing. Small business influencer marketing requires you establishing relationships with Read More
After working with over 50 construction-related clients in my career, I know it’s essential for them to create trust with potential customers. After all, building a hospital, school, restaurant, or physician’s office is a significant undertaking for the owner. They need to Read More
Over my career, I have had many clients over the years ask if it is worth the effort to develop team profiles as a sales tool. While I don’t feel bios are critical in B2C marketing, B2B is another animal. B2B marketing Read More
When they say that the modern generation is living in a digital world, it doesn’t mean they have lost all contact with the physical world. Consequently, where branded experiences are concerned, modern consumers want to go through a seamless, hassle-free process across Read More
Whether you run a job shop or an OEM company, a steady stream of leads is critical to your business’s growth and ongoing success. Many of our manufacturing clients have an in-house sales team. However, they use our prospecting call services for Read More
The most common issue that most small business face is the small business marketing budget. Even though small business or new start-ups have small budgets it doesn’t mean they don’t have big goals. When cash flow is low, the first cut in Read More
Customer Lifetime Value (CLV), a calculation of the value of the lifetime value of a customer to your company, is essential to many industries. For example, a manufacturer that produces parts or equipment understands how much a long-term customer means to its Read More
In this blog, I will discuss industrial marketing CLV. First, let’s explain CLV. Customer Lifetime Value (CLV) is the way you calculate the value of each customer over the lifetime of your relationship. Consequently, it can help you anticipate future sales from Read More
Whether you run a small, struggling business or a big, multinational company, a priority should be Small business marketing engagement . However, with the increasing competition and the use of effective marketing strategies among marketers, it has become more challenging to survive, Read More
Lead generation is challenging in any B2B marketing strategy. However, it can be especially tricky in financial marketing lead generation. In this blog, I will cover the key points to understand when developing a financial lead generation program. The types of lead Read More
Planning and implementing an efficient and effective financial marketing program can be a daunting task. When you are spending any amount of your firm’s money for marketing, advertising or sales, the responsibility can be a bit overwhelming. Because a financial marketing program Read More
While certain aspects of inbound marketing have been around for decades, as a full program, it is relatively new. Outbound marketing, on the other hand, has been in use as long as marketing has existed. Since it is the more modern marketing Read More
Every successful business starts small at one point. If you own a small business and have the ambition, motivation, and plan, there’s no reason why your business won’t grow. Of course, generating leads for small business is the key that makes the Read More
Inbound marketing is a relatively new term in industrial marketing. While many of the techniques have been in use for years, even decades, many manufacturers are just beginning to employ them. The various channels used by industrial inbound marketing attracts potential customers Read More
Now that we are at the end of the first quarter, I hope you have your 2019 small business marketing plan well underway. If you haven’t started this marketing program, the following is a checklist to get started: Planning: Markets, Budget and Read More
Inbound marketing is all the buzz in marketing today. If you haven’t heard of inbound marketing, it consists of tactics that draw qualified prospects to a business by offering relevant content. The content needs to be informative and the method of supplying Read More
There are three categories of lead generation, or advertising, channels: awareness, target and direct. With this in mind, the question is which channel or combo is best for construction marketing lead generation? In this blog, I will: • Define the three types Read More
It seems needless to point out that social media is quickly incorporating into the selling process of organizations big and small. It is especially appealing for small businesses. The reason is that because the budget required for small business marketing social media Read More
Have you audited your 2019 financial marketing plan? As we roll into the final month of the first quarter, I’m sure your 2019 financial marketing plan is off to a good start. However, if like most financial firms you are knee deep Read More
Is your 2019 industrial marketing plan assembled? Since the first quarter of 2019 is in its second month, you should have your 2019 industrial marketing plan well underway. Then again, if your 2019 marketing plan isn’t started or worse not even developed, Read More