Employing phygital in small business marketing
When they say that the modern generation is living in a digital world, it doesn’t mean they have lost all contact with the physical world. Consequently, where branded experiences are concerned, modern consumers want to go through a seamless, hassle-free process across digital and physical channels. Hence, breaking the barrier between the physical and digital world is the key to engaging generation Z for brands that are opting for small business
Be open to change
In the modern world, requirements are changing. When you think hyperconnectivity is something associated with millennials only, you can’t be more mistaken! The reason is
When you’re offering free Wi-Fi services, make sure that it features easy access, value-added services, and security for the users’ personal information. If you fail to follow this set of requirements, all your small business
Design an app
Successful businesses are already using apps to attract customers by offering exciting deals and packages, which they may encourage in-store sales by directly redeeming an offer. If you decide to create an app, make sure you come up with a personalized solution instead of a general offer.
Social media platforms and chatbots have opened a brand new door of opportunity when it comes to customer experience. Today’s generation doesn’t take time to stay in an only one-way conversation. They look for a personal connection when they’re using your services. If you want your business to be successful and enjoy maximum customer loyalty, it’s imperative that you give a voice to your audience and offer personalized answers in return.
In the modern business world, attracting and engaging generation Z should be your first goal. So let’s get phygital!
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.