phygital small business marketing

Employing phygital in small business marketing

When they say that the modern generation is living in a digital world, it doesn’t mean they have lost all contact with the physical world.  Consequently, where branded experiences are concerned, modern consumers want to go through a seamless, hassle-free process across digital and physical channels. Hence, breaking the barrier between the physical and digital world is the key to engaging generation Z for brands that are opting for small business phygital marketing are enjoying all success in the modern world.

What is phygital? In general, it is the blending and sometimes blurring of the physical and online customer experience. This merging can consist of in-store, online E-commerce, and social commerce platforms. When you are considering how you can employ phygital in small business marketing, consider these four simple phygital marketing tips for you to get started right away!

Be open to change

In the modern world, requirements are changing. When you think hyperconnectivity is something associated with millennials only, you can’t be more mistaken! The reason is because today people belonging to all age groups, including older adults, have reached technological maturity. Therefore, the internet and technology devices are bringing significant shifts in the marketing world. Because of this ttrend, you should consider creating exclusive offers to attract and engage your customers. Many small businesses are using proximity Wi-Fi services and QR codes to compel their audience to try their products and services.

Offer perks

When you’re offering free Wi-Fi services, make sure that it features easy access, value-added services, and security for the users’ personal information. If you fail to follow this set of requirements, all your small business phygital marketing efforts will go in vain and could cause more issues than it’s worth.

Design an app

Successful businesses are already using apps to attract customers by offering exciting deals and packages, which they may encourage in-store sales by directly redeeming an offer. If you decide to create an app, make sure you come up with a personalized solution instead of a general offer.

Promote interaction

Social media platforms and chatbots have opened a brand new door of opportunity when it comes to customer experience. Today’s generation doesn’t take time to stay in an only one-way conversation. They look for a personal connection when they’re using your services. If you want your business to be successful and enjoy maximum customer loyalty, it’s imperative that you give a voice to your audience and offer personalized answers in return.

In the modern business world, attracting and engaging generation Z should be your first goal. So let’s get phygital!   

About the Author

Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.

About Conach

When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.

For more information, visit or contact us or call 989.401.3202.

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