Once you have a website built with all your services, experience, and advantages available for visitors to review, you need to maintain it to be an effective construction marketing website. Maintaining doesn’t just mean it is functioning correctly. It means keeping it Read More
As most accounting and financial firms predominantly work with local clients, community financial marketing should be a fundamental part of your marketing program. Building brand awareness in the communities you serve can pay dividends in the substantial growth of your client base. Read More
Understandably, as a marketing and advertising agency owner, I vote yes on outsourcing industrial marketing. However, I realize all our clients weigh the advantages and disadvantages of hiring an outside agency versus an inside marketing person or team. Let’s look at factors Read More
In marketing, we stress promoting a construction client’s services and experience. Often though, contractors overlook the strength of the way they do business. I call this messaging technique the “construction marketing project process.” Construction projects are stressful for owners, and contractors must Read More
Much has changed since the website became a marketing tool. The following blog discusses several industrial marketing website tips for you to consider. Unlike the custom HTML websites of the past, most websites are built from templates, using software such as Webflow, Read More
Just as you look at different components before manufacturing a product, you need to plan your marketing program. An efficient industrial marketing design begins with strategy and continues to the closed sale. Let’s break down the three main phases of business development. Read More
In the past 30 years, I have worked with construction companies that have been in business for fifty, a hundred, or more years. While this long track record is quite an achievement, it doesn’t equate to continuing construction marketing awareness. Often, owners Read More
Often, clients only focus on tracking their current marketing and sales program. While tracking industrial marketing metrics is necessary, evaluating the program’s impact is critical based on your past, present, and future. Past industrial marketing metrics To know where you are going, Read More
New clients ask me to explain the construction marketing process often. At Conach, we break it down into three areas of business development when creating a program for a client: marketing, lead generation, and sales. Now that seems simple enough. And it Read More
At Conach, we have helped several manufacturers develop internal industrial marketing programs. Whether you need to implement one depends on your company. If you need to foster a more robust corporate culture, these are internal marketing factors to consider. How to conduct Read More
At Conach, we are no strangers to the hectic pace our financial clients experience during tax season. Despite this being the busiest time of year for financial professionals, marketing your firm should not be put on hold. The following blog is about Read More
Just like construction projects, construction marketing programs involve several different areas. While you don’t have to be an expert in all of them, you should have a general understanding of the major components. This blog will give an overview of different areas Read More
Understanding the various industrial marketing leads you attract is critical to growth as a manufacturer. A detailed categorization is necessary for salespeople to turn a lead to a sale as they progress through the process. Let’s look at how I recommend industrial Read More
Establishing an industrial marketing distributor network is one thing, helping them sell your product is another. The marketing support program you establish needs to accomplish three primary functions: Generate a steady flow of opportunities Build market recognition of your product Provide the Read More
Your marketing program needs to include financial marketing cross-selling, or you are leaving potential sales on the table. It’s a common mistake to believe your clients know all the services your firm offers. By cross-selling, I don’t mean listing all your services Read More
At the risk of acerbating the tensions between marketing and salespeople further, I want to discuss the industrial marketing sales handoff. In the thirty plus years I have been in marketing, I have witnessed the blame game that goes on between these Read More
As we closeout 2022, you need to consider a construction marketing assessment. This evaluation will help you to determine what has been effective and what areas need to be addressed. Here are the areas to review: The construction marketing assessment of your Read More
With the end of 2022 fast approaching, it’s time for your industrial marketing analysis. Think of it as quality control for your business growth. Let’s go through the areas you should evaluate. Your marketing strategy With the complexity of a marketing plan, Read More
While the traditional sales funnel ends with the close, I believe the sales funnel should extend to financial marketing referrals. Referrals aren’t always a natural progression from having a happy client. Getting referrals takes effort but is well worth it. Remember, referrals Read More
Over the years, I have worked with many established manufacturers that need to conduct new industrial marketing. Many question this tactic because what they have done for years has worked up until now. And that is the key phrase, “up until now”. Read More