Are you promoting your construction marketing project process?
In marketing, we stress promoting a construction client’s services and experience. Often though, contractors overlook the strength of the way they do business. I call this messaging technique the “construction marketing project process.” Construction projects are stressful for owners, and contractors must work to ease that anxiety.
Of course, messages highlighting capabilities and expertise are essential and help reassure prospective customers. However, these advantages can be enhanced by focusing on your actual construction process. Discussing the phases in the process demonstrate to a prospect that you have the procedures to handle the project from start to finish. You must ask how much and when you reveal your process in your marketing and sales program.
The construction marketing project process overview
While every contractor builds, that doesn’t make them equal. Experience and client testimonials help differentiate you from your competition, but you need to go further to win the bid. Promoting your construction project process can set you apart, but proprietary procedures shouldn’t be available for all to see. Generally, a graphic illustrating the steps in your project timeline can be enough to show your thoroughness early in the sales cycle. This graphic could be part of sales material, digital marketing, or a social media campaign.
The construction marketing project process details
All contractors have a process when building, but specific steps may be unique to you, and you don’t want these open to competitors. If so, save those details to strengthen the relationship with potential clients further into the sales cycle. Make these procedures talking points during sales presentations or meetings.
Other factors in the construction marketing project process
The steps you take during construction need to be the focus of your construction marketing project process. Be sure not to neglect other areas that concern owners. These items include safety, budget, change orders, deadline delays, and supply chain slowdowns. Discuss how you have procedures in place to help alleviate these issues to ensure the requirements and goals of the project are achieved.
Pappy
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
About Conach
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.
For more information, visit conachmarketing.com or contact us or call 989.401.3202.