All manufacturers understand the need for a well-stocked toolbox. The industrial marketing digital sales tools you have available for your sales teams are just as essential. Let’s review what these materials need to cover: Responding to leads Building relationships Establishing industry Read More
One of the fundamental messaging techniques in marketing is Feature and Benefit (FAB). Over the past 35+ years, it is the one message that most of my first-time clients have developed. At least for the most part. Let’s look at how you Read More
Working in marketing for nearly 40 years, I have seen many manufacturers conduct their marketing under the burden of some common misconceptions. These industrial marketing misconceptions can cause growth to stagnate if not addressed. Let’s look at some of the top ones. Read More
ROI is commonly known as Return On Investment. Unfortunately, it’s just as common to think that the return is one-to-one regarding lead generation. Of course, that rarely ever happens in a B2B lead generation campaign. A better definition of ROI is Realistic Opportunity Investment. Let me explain how Read More
As we approach 2024 and reflect on 2023, manufacturers should consider if it’s time to find new customers. Now you may say you do this all the time. However, do you have an industrial marketing new markets program? Diversifying into other markets Read More
In the 35 plus years I have been in marketing, I have spent most of that time working with manufacturers. I have also seen many periods of uncertainty in the market, such as we are in currently. Often, manufacturers stop marketing efforts Read More
For several years now, our clients have asked us to assist in their employee recruitment efforts. While recruiting and industrial marketing may not seem like a fit, there is more in common than at first glance. After all, when seeking to fill Read More
Generally, there are two primary categories in marketing or advertising: awareness and direct. While each approach employs different channels, it’s critical to understand the fundamental difference between these industrial marketing tactics. Awareness The awareness industrial marketing tactic broadcasts your brand and message Read More
Every manufacturing business encounters changes over the years. Whether it’s as simple as new staff or a major facility expansion, your customers and the market should know. This blog will discuss the factors you need to consider when sending communications about industrial Read More
At Conach, we have been implementing client industrial marketing blog programs for many years. If you want your blogging to build brand awareness, generate interest in your business, and bring in leads, there are factors you need to consider. Topics When Read More
Understandably, as a marketing and advertising agency owner, I vote yes on outsourcing industrial marketing. However, I realize all our clients weigh the advantages and disadvantages of hiring an outside agency versus an inside marketing person or team. Let’s look at factors Read More
Much has changed since the website became a marketing tool. The following blog discusses several industrial marketing website tips for you to consider. Unlike the custom HTML websites of the past, most websites are built from templates, using software such as Webflow, Read More
Just as you look at different components before manufacturing a product, you need to plan your marketing program. An efficient industrial marketing design begins with strategy and continues to the closed sale. Let’s break down the three main phases of business development. Read More
Often, clients only focus on tracking their current marketing and sales program. While tracking industrial marketing metrics is necessary, evaluating the program’s impact is critical based on your past, present, and future. Past industrial marketing metrics To know where you are going, Read More
At Conach, we have helped several manufacturers develop internal industrial marketing programs. Whether you need to implement one depends on your company. If you need to foster a more robust corporate culture, these are internal marketing factors to consider. How to conduct Read More
Understanding the various industrial marketing leads you attract is critical to growth as a manufacturer. A detailed categorization is necessary for salespeople to turn a lead to a sale as they progress through the process. Let’s look at how I recommend industrial Read More
Establishing an industrial marketing distributor network is one thing, helping them sell your product is another. The marketing support program you establish needs to accomplish three primary functions: Generate a steady flow of opportunities Build market recognition of your product Provide the Read More
At the risk of acerbating the tensions between marketing and salespeople further, I want to discuss the industrial marketing sales handoff. In the thirty plus years I have been in marketing, I have witnessed the blame game that goes on between these Read More
With the end of 2022 fast approaching, it’s time for your industrial marketing analysis. Think of it as quality control for your business growth. Let’s go through the areas you should evaluate. Your marketing strategy With the complexity of a marketing plan, Read More
Over the years, I have worked with many established manufacturers that need to conduct new industrial marketing. Many question this tactic because what they have done for years has worked up until now. And that is the key phrase, “up until now”. Read More