Tips for an effective Industrial marketing event
An industrial marketing event is a tried and tested tactic. This one-to-one lead generation channel provides an excellent opportunity to leverage the power of in-person interactions. There are many types of industrial marketing events, such as trade shows, open houses, product training, and charity outings. These tactics strengthen brand awareness, grow sales opportunities, promote customer retention, and enhance dealer or supplier relations. Here are tips to help make these events successful.
Promote the industrial marketing event
Whether you are attending or hosting an industrial marketing event, it’s crucial to let potential attendees know about it. Like a news article, your promotions or invitation needs to convey the who, what, where, when, and why of the event. Ways to promote the event include e-mail, direct mail, social media, and website banners. If it’s a company milestone or charity outing, you may want to create a logo for the event to emphasize its importance. The messaging needs to explain the benefit attendees receive from attending or the charity it helps.
Work with allies
An industrial marketing event can be daunting for a company to handle on its own. For a charity event ask strategic partners for sponsorships. Remember, an event can also help your dealers or suppliers reach a broader audience to promote their services or products. If you want to attend a trade show and the cost is prohibitive, ask if you could share a booth with a supplier. This approach can strengthen the connection between the two companies and broaden stronger sales opportunities.
Pappy
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
About Conach
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of INDUSTRIAL marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.
For more information, visit conachmarketing.com or contact us or call 989.401.3202.