Recruiting and industrial marketing
For several years now, our clients have asked us to assist in their employee recruitment efforts. While recruiting and industrial marketing may not seem like a fit, there is more in common than at first glance. After all, when seeking to fill open positions, you are marketing your company as a great place to work. Let’s look at ways Conach has helped industrial clients with recruiting strategies.
As with all marketing, recruiting and industrial marketing begins with the right message. When developing sales messages, you focus on what potential customers’ need and how your company provides solutions. Similarly, recruitment messages need to focus on what potential applicants are looking for in an employer. However, that message has changed from years past. Today, jobseekers are looking not just for fair pay and good benefits. You also need to promote life to work balance, on-the-job-training, flex time, and remote work.
Like a sales and marketing program, a recruiting and industrial marketing campaign needs tools to support it. At its most basic, this material should include a two-sided line card or trifold brochure. If you are seeking higher level staff, you may want to develop a more detailed packet that includes a multiple page brochure in a folder. Whatever material you determine you need; be sure it carries through your brand and can be used in multiple venues.
Recruiting and industrial marketing channels
Of course, there are many online recruitment resources to post your openings. But don’t discount traditional advertising channels as they can help spread the word effectively. First, be sure you have a careers or employment section on your website. It should not only highlight your open positions, but your recruiting messages. Once the recruiting and industrial marketing info is live, promote it on your social media platforms and through e-bulletins. Just like trade shows can generate leads, job fairs can produce applicants. Finally, you can get a head start on manufacturers competing for employees by developing internship program with local high schools, colleges, and trade associations.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and the forming closer, personal relationships.
When creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of years of focusing on business-to-business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, we work with clients across the country. For more information, visit conachmarketing.com or contact us or call 989.401.3202.