Do you need a construction marketing partner or vendor?
Like other industries in the country, marketing and advertising are also evolving. While there have always been agencies and freelancers for businesses to choose to help them with their marketing, more professionals work from home than ever. Owners must ask if a construction marketing partner or vendor is best for their company. The answer to that question can significantly affect your growth. Let’s look at the difference between the two.
Construction marketing vendor
The difference between a construction marketing partner and a vendor generally is the depth of involvement and breadth of services. First, a vendor usually specializes in one marketing area, such as websites, videos, or search engine marketing. These professionals typically work on individual projects or campaigns. If the vendor provides digital marketing, like social media or e-blasts, they will typically work from a set schedule. These suppliers are seldom involved in overall, long-term business development strategy and work from established messages and branding. Because they focus on a single component, they offer limited outside resources, such as printers or videographers. A vendor’s pricing is often less than a marketing agency.
Construction marketing partner
A partner is likely an agency with a team of professionals that provide a range of marketing services. Because of the team, a construction marketing partner often offers more broad experience in marketing to help clients develop a brand and ongoing strategies. The partner team develops new and updated material from a set plan but can be flexible to changes in strategy. Most agencies have a network of professional resources that they can refer to clients. Because of the team and depth of service, an agency is usually higher in cost.
Which is best for you?
There are pros and cons to working with a construction marketing partner or a vendor. To decide which will work best for you, consider these factors:
- Do you have an in-house marketing team, or do you need an outsourced team?
- Is your marketing strategy set the same or constantly evolving?
- Do you only need help in specific areas of marketing?
- Is there value in having a consultant to help you with your marketing program?
- Does the convenience of a one-source supplier matter?
- Can you manage the program or need help in the management?
Once you determine your internal capabilities and the outsourced marketing support you need, you can select between a construction marketing partner or vendor.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in financial marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.