When we build websites for our manufacturing clients, we always focus on industrial marketing organic SEO. Search engine optimization (SEO) is complex and can engage other strategies, such as AdWords (paid Google ranking) and Off-Page (tactics to help ranking off your site). Read More
An industrial marketing event is a tried and tested tactic. This one-to-one lead generation channel provides an excellent opportunity to leverage the power of in-person interactions. There are many types of industrial marketing events, such as trade shows, open houses, product training, Read More
Anyone conducting sales and marketing for manufacturers must consider the emerging market of millennials. People born between 1981 and 1996 are considered Millennials. This group was born into a technological world, growing up with technology and its ongoing development. They use more Read More
Essential projects in a construction marketing program, a brochure, or a website are only parts of the plan. A marketing program needs to consist of strategy, branding, awareness building, lead generation, and sales material. However, while these parts might combine to make Read More
All manufacturers understand the need for a well-stocked toolbox. The industrial marketing digital sales tools you have available for your sales teams are just as essential. Let’s review what these materials need to cover: Responding to leads Building relationships Establishing industry Read More
One of the fundamental messaging techniques in marketing is Feature and Benefit (FAB). Over the past 35+ years, it is the one message that most of my first-time clients have developed. At least for the most part. Let’s look at how you Read More
Working in marketing for nearly 40 years, I have seen many manufacturers conduct their marketing under the burden of some common misconceptions. These industrial marketing misconceptions can cause growth to stagnate if not addressed. Let’s look at some of the top ones. Read More
ROI is commonly known as Return On Investment. Unfortunately, it’s just as common to think that the return is one-to-one regarding lead generation. Of course, that rarely ever happens in a B2B lead generation campaign. A better definition of ROI is Realistic Opportunity Investment. Let me explain how Read More
You wouldn’t start a building without prints, and you shouldn’t start promoting your business without a construction marketing plan. Like a construction project, a marketing program has many facets. This blog will give you a general understanding of different areas you need Read More
As we approach the new year, now if the perfect time to conduct a technology marketing review. The review will help you identify gaps in your sales and marketing activities to adjust going into 2024. Let’s look at key areas to review. Read More
As we approach 2024 and reflect on 2023, manufacturers should consider if it’s time to find new customers. Now you may say you do this all the time. However, do you have an industrial marketing new markets program? Diversifying into other markets Read More
A construction company’s brand is one of its strongest marketing tools. Potential customers evaluate your company on your brand, which includes your reputation, when selecting a contractor. The strength and awareness you’ve built in the community you serve is essential to stability Read More
Generally, the classic sales funnel stops with the sale. However, this ending ignores a vital area of sales growth, technical marketing referrals. Remember it’s not a safe bet that you will always get referrals from satisfied clients. It takes effort to develop Read More
In the 35 plus years I have been in marketing, I have spent most of that time working with manufacturers. I have also seen many periods of uncertainty in the market, such as we are in currently. Often, manufacturers stop marketing efforts Read More
A Technology Marketing UVP is your unique value proposition, also called a unique selling proposition (USP). This statement is often the first step in developing marketing messages. It succinctly and clearly describes the unique value you offer clients. This statement includes what Read More
We are quickly approaching the end of 2023. This means you need to conduct a construction marketing analysis to determine what the effectiveness of your sales and marketing program to make any adjustments. When analyzing your marketing program, consider these areas: One: Read More
If a blog is successful, it will build your firm’s brand while generating interest in potential clients. There are specific factors we focus on when developing a financial marketing blog program for our clients. Let’s review what those elements are and how Read More
For several years now, our clients have asked us to assist in their employee recruitment efforts. While recruiting and industrial marketing may not seem like a fit, there is more in common than at first glance. After all, when seeking to fill Read More
Accounting firms and financial advisors have been part of our client base for decades. During that time, we have come to understand that our financial clients have little time to consider marketing during tax season. To keep your business development plan moving Read More
Like other industries in the country, marketing and advertising are also evolving. While there have always been agencies and freelancers for businesses to choose to help them with their marketing, more professionals work from home than ever. Owners must ask if a Read More