The equation for a successful financial marketing blog
If a blog is successful, it will build your firm’s brand while generating interest in potential clients. There are specific factors we focus on when developing a financial marketing blog program for our clients. Let’s review what those elements are and how to implement them.
Financial marketing blog topics
Start your blog program by creating a list of potential blog topics. Obviously, the blogs should focus on financial topics. However, the most read blogs give readers worthwhile information that holds their interest or is helpful and do not just sell your services. This approach makes your blog an indirect selling tool that establishes you as an industry expert willing to share valuable information.
Writing the blog
With a list of topics, now you have to write your financial marketing blog. If you have staff capable of writing blogs spread the task among team members. This process will make the blog less burdensome. When it’s not an option to create content in-house, you can turn to content writing services online or a freelance writer. Most often, the word count of the blog and expertise of the writer determines the cost.
How often to post a financial marketing blog
Most of our clients post blogs to their website once a month. One of the benefits of a blog program is that it gains Google’s attention and can increase search ranking. While posting more blogs is better, you need to set a realistic schedule to avoid frustration from missed deadlines and too high of cost. By establishing an achievable and affordable blog schedule, you can keep it going and add to your schedule in the future.
Other ways to use your your blog
Primarily, an active blog promotes interest in your firm, drives traffic to your website, and keeps your website active to help with search engine optimization. Also, it can identify your firm as an industry expert to enhance your brand. Additionally, there are other ways to use you financial marketing blog in different areas of your marketing program. Links to your blog can be shared on social media or sent in an e-bulletin. A white paper can be created from multiple blogs that cover the same topic that can be available for download on your site.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.