Why you need to consider your financial marketing audience engagement
Glisser founder Mike Piddock describes audience engagement as “… providing an outlet for audiences to interact with, be it through an empowered presenter or a physical stimulus. It is making sure you don’t presume the attention of your attendees for the duration of your event – they’re only human, and their concentration will waver without a reason to focus.” While his software business focuses on live events, the core factors remain the same. In financial marketing audience engagement, capturing and maintaining prospects’ attention have become more challenging because of ever-growing competition. The following techniques to improve your firm’s audience engagement.
Listen
Today, nearly every business uses social media to create brand awareness in their market. You need to listen to and accept the feedback you receive from your social media platforms to improve your financial marketing audience engagement. Keep in mind that the purpose is to engage in meaningful interactions while building your network.
Collaboration in financial marketing audience engagement
Consider highlighting your firm’s strategic partners on your social media platforms. Promoting your associates can strengthen your brand by your connection with other trusted businesses in the eyes of prospects. Also, it can foster financial marketing audience engagement if the strategic partner reciprocates and promotes your firm.
Demonstrate
More and more, audiences want visually engaging content. Because of this trend, your financial marketing audience engagement should focus on infographics and videos to help your audience better understand what your firm has to offer.
The focus of your financial marketing audience engagement
When it comes to financial marketing audience engagement, don’t focus just on selling your services. As we stated earlier, you need to listen to understand your audience’s challenges to be able to offer valuable solutions. Additionally, provide educational content that demonstrates your expertise while providing helpful information. This value-added content will establish a loyal customer base to build more sales.
Pappy
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
About Conach
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in financial marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.