We are a group of professionals with decades of experience in advertising, sales and marketing services
Having worked at advertising agencies where the value of a client was based on how much they were paying versus treating all clients equally – the owners of Conach were determined to treat our clients honestly, professionally and personally. Because we focus on small business marketing, we knew we had to keep our overhead low while offering exceptional work. To do this, we have adopted a business model similar the Design Build approach in construction or an OEM program in manufacturing. We have gathered a team of talented professionals who share our client-focused philosophy, with specific expertise in areas such as website production, sales training, video production, and many others. This allows us to deliver the best marketing services for your investment, make a positive impact on your business, and hopefully have some fun while we do it.
Paul Kowalski | Creative Director
What is a Creative Director? Paul always says it means he “directs creatively.” This is not just a quip, but pretty close to the truth. As Creative Director, he works directly with clients, develops their strategies and campaigns, writes copy, designs, illustrates, and oversees all the design and production of our clients’ material…that takes some “directing creativity.”
Making a living as an advertising professional since 1985, Paul began his career in the days of drawing tables and key lines. This longevity brings not only gray hair, but quite a bit of knowledge in the world of marketing, advertising, campaigns, strategy, design and production. He learned a great deal working with clients such as: General Motors, Buick, Dow, Dow Corning, Chrysler, Toyota, DeBeers over the past three decades, but keeps an open mind to new techniques and methods to help strengthen his clients marketing and sales programs.
Paul earned a Bachelor of Arts in Design from Saginaw Valley State University and then returned there to teach for eight years. After a few years as an adjunct professor, they decided to let him head up the Graphic Design program. While in that position, he developed the BFA of Arts Degree by restructuring the Graphic Design curriculum, established an internship program, and saw the enrollment double in the program…not to mention forging many wonderful memories of the 100’s of students he taught.
Spending most of his adult life in the field of graphic arts, Paul began his career at Bradford LaRiviere as a Designer/Illustrator, moved to CSC Advertising as Art Director and then to Holt Marketing as Creative Director. Along the way he also created and produced his own comic books, developed in-house graphic design departments, and freelanced his services…while having a pretty good time no matter what he was doing.
Mike Selk | Art Director
You might be wondering what the difference is between a Creative Director and an Art Director. Maybe the best way to describe it is that the Creative Director is the Head Coach and the Art Director is the Offensive Coordinator. Mike executes the campaigns; working with clients on the design of their projects, quoting projects, managing the vendors, and campaign implementation.
Mike is a graduate (and a former student of Paul’s) of Saginaw Valley State University with a Bachelor’s Degree in Graphic Design and has worked in marketing and advertising since 1999. Since graduating, Mike was the Creative Director at Envision Communications and Art Director at Holt Marketing. He has also received Michigan Credit Union’s Blue Water Marketing award for outdoor advertising.
As an adjunct faculty member at Mid-Michigan Community College in the Art and Design Department, Mike taught courses in advanced page layout and graphic design.
Outside of his passion for graphic design, Mike also has a background in fine art. His interests include 20th century modern art, music, and the art of snow sculpting. He has been involved in the sport for decades and has won numerous awards including First Place and People’s Choice in the State of Michigan Championship.
Jeff Carpenter | Graphic Designer/ Webmaster/ Videographer
Jeff was a student of Paul’s too – are you sensing a trend? Jeff has worked as a designer since graduating from Saginaw Valley State University with a BA in Graphic Design in 1997. And in 2010, received his M.A. in Communications & Digital Media Design. After working at various organizations and an agency, Jeff decided the life of as an independent contractor suited him best. Along with his graphic design business, he also is an adjunct faculty member at a local community college and also at Saginaw Valley State University.
Dani Unrein | Graphic Designer
Danielle Unrein, or Dani as she likes to be called, is a graphic designer. Though Dani wasn't a student of Paul's, she is a graduate of Saginaw Valley State University. Dani spends her time with a wide variety of client work, including print, website, and Internet design, as well as assisting with social media campaigns.
She is a recent graduate of SVSU, earning a Bachelor of Arts in Graphic Design with a second major in Communications. Her past work experience includes designer at Sport Tee Screen Printing and Embroidery and SVSU Athletic Media Relations.
Steve Schrage | Inside Sales
Steve conducts client call campaigns for our clients. He came to us running his own business for several years.
Tim Little | Inside Sales
Tim has 20 years of experience in lead generation. He currently helps us with client call campaigns.
Conach is a Saginaw Michigan advertising agency providing mid-sized and small business marketing. While located in Mid-Michigan, we offer manufacturing sales services, commercial, financial marketing, construction marketing, and software marketing programs across the country.