As we approach the new year, now if the perfect time to conduct a technology marketing review. The review will help you identify gaps in your sales and marketing activities to adjust going into 2024. Let’s look at key areas to review. Read More
Generally, the classic sales funnel stops with the sale. However, this ending ignores a vital area of sales growth, technical marketing referrals. Remember it’s not a safe bet that you will always get referrals from satisfied clients. It takes effort to develop Read More
A Technology Marketing UVP is your unique value proposition, also called a unique selling proposition (USP). This statement is often the first step in developing marketing messages. It succinctly and clearly describes the unique value you offer clients. This statement includes what Read More