Combining B2B and B2C financial marketing tactics
If you are like most accounting or financial firms, you have both business and individual clients. When developing a marketing strategy, you need to include both. Consequently, you should determine the best lead generation and marketing approach for each. This evaluation will involve business-to-business (B2B) and business-to-consumer (B2C) strategies. The following are some financial marketing tactics factors to consider when combining these market segments in your marketing program.
What are B2B and B2C financial marketing tactics
First, let’s review the difference in B2B and B2C tactics. While it may sound self-explanatory, the approach business-to-business and business-to-consumer strategies is different. For example, B2C customers are more concerned with a lower price, as in tax services. And while B2B prospects consider costs, they are more focused on capability and credentials. In this case, B2c could
Classify your markets
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Mixing B2B and B2C financial marketing tactics
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About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in financial marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.