B2B marketing tactics to watch
If you’ve read my blogs, you know I’ve been at this a while. From websites to social media, I have seen several B2B marketing tactics birthed. I’m an advocate of developing a marketing mix that encompasses different tactics, both old and new. The following are strategies to consider if they could work for your small business.
B2B Marketing Tactic: Content Pillar Marketing
Pillar marketing is a B2B marketing tactic. In general, content pillar marketing is industry-focused, informative, and promotes your products or services. This info is then used across several marketing platforms and channels, such as reports, Internet articles, and guides. Apart from using the traditional written channels, consider experimenting with podcasts, videos, or infographics. Another effective way to gain user engagement is by repurposing your articles and case studies as a series of blogs.
B2B marketing tactic: Chatbots
Your inability to offer customer service 24/7 may harm your business relationships with both new and existing customers. Rather than alienate the customer or prospect, a chatbot might be a solution to this B2B marketing tactic issue. A chatbot is software that communicates by voice or text through the internet to establish interaction between your company and human contact. For example, intelligent chatbots can answer frequently asked questions or remind clients of appointments. By employing this technology, you save human resources for more complex interactions. Just make sure that you integrate chatbots in your strategy while keeping your customers’ needs and preferences in mind.
B2B marketing tactic: Mobile Optimization
In the modern digital age, you can’t afford to ignore mobile users’ traffic. Therefore, you need to focus on mobile optimization as an B2B marketing tactic. When your mobile website is working well, you provide your audience with a seamless buying experience. Additionally, it will help you step up your SEO game, as Google has decided to use the mobile version of a webpage for ranking and indexing.
Keep an eye out
A mix of these effective B2B marketing tactics will help you gain a competitive edge. With B2B marketing tactics continually changing, all businesses should reevaluate and modify their strategies to keep up with the competition. While not every one of these techniques may be a fit for your business, it is essential to consider them.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
About the Conach
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.