Are your financial marketing blog campaigns adding up?
Blogs are an essential part of a firm’s marketing mix. The following are several factors to consider when working on your financial marketing blog campaign.
Financial marketing blog campaign topics
One of the difficulties of a blog is coming up with what to write about. First of all, a blog should demonstrate your industry knowledge and share valuable information with the reader. Consequently, avoid writing blogs as a selling piece rather than an informational article. Of course, slanting it to your strengths is always acceptable in a financial marketing blog campaign.
Frequency of your blogs
Since coming up with topics can be challenging, establish an achievable schedule. I usually recommend monthly as a minimum and four times per month as the top mark. You can hire a content writer to produce your financial marketing blog campaign or assign people in your company the responsibility to spread the writing out.
Expanding financial marketing blog campaign reach
While residing on your website, a blog can be part of other marketing tactics. By posting links to it on your social media platforms, you keep both active. Blogs can be part of your e-bulletin campaign, with the first paragraph sent in the e-blast with a link to the rest of the article on your website.
Are blogs worth the effort?
Generally, blogs are not a dynamic lead generator, so some clients question the value. However, there are several benefits to maintaining a financial marketing blog campaign. It proves your firm’s industry expertise. Clients consider the blog as value-added information, demonstrating your commitment to them. Finally, it keeps your website active, which helps with Google ranking.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in financial marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.