Covid-19 and financial marketing advertising
Undoubtedly, the COVID-19 crisis has had an impact on many aspects of business. And financial marketing advertising is no exception. Keeping this essential part of building brand recognition and top-of-the-mind awareness still needs to be part of your program even in these challenging times. The following considerations will help you implement an effective campaign for your firm.
Channels for financial marketing advertising
The majority of accounting or financial firms need only market within targeted areas. Regardless of your number of branch offices, you need to approach your financial marketing advertising channels geographically. If you have one main office with smaller branches, you could advertise in publications with a broader audience with a list of offices in your advertisement to build your brand regionally. With COVID requiring many people to work from home, we recommend running more online advertisements than print. These could be on website banners or in e-newsletters. Step up your activity on social media to keep your brand in front of your community. Another channel to consider is billboard advertising. Remember that billboards are meant to deliver your message within 3.2 seconds – keep the message memorable and succinct.
Keep the community aware through financial marketing advertising
Advertising is an awareness channel. It is meant to create and strengthen you firm’s brand within the communities you serve. With the uncertainty that COVID has caused, you need to let your customers and potential clients know that you are in operation. Additionally, letting clients know of the practices you have in place to keep them safe while still providing the quality of services they have come to expect is critical. While COVID is altering many things beyond our control, a proactive financial marketing advertising campaign will assure your standing in your marketplace remains intact.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.