B2B small business marketing trends for 2020
Now that the holiday season is over and it’s time to get back to business. with that in mind, let’s look at some B2B small business marketing trends for in 2020? Like previous years, 2020 will see the ongoing evolution of trends that have been around for years as well as the emerging of new trends. Here’s a list of three B2B marketing trends that will rule the industry in 2020.
Gone are the days when B2B marketers employed as many advertising channels as they could to make sure their brand reaches the right audience. Now, it’s all about finding a strategic focus to invest their time, energy, and money. The depth of marketing tactics has become more important than the breadth of the strategies a company uses to attract clients. 2020 will see an increase in the focus on lean marketing principles, such as iteration marketing. Iteration marketing is a structured method to plan, implement, evaluate, and optimize your B2B small business marketing plan. This process, along with testing, will make the most impact on effective marketing while B2B companies strive to improve continuously.
Interactive, Visual Content
When B2B small business marketers need to increase audience engagement, it’s time to focus on interactive visual content. According to the forecast of Cisco’s annual Visual Network Index (VNI), video content is likely to bring 82% of all internet traffic by 2021. Because of this trend, B2B marketers should consider the combined power of content, design, and technology to work in their company’s best interests.
Online Reputation Management
With the increasing use of the internet, B2B small business marketing plans have to pay attention to online customer reviews. Reviews now play an essential role in determining the overall impression of a company. Therefore, in 2020, companies are likely to spend more time and resources on monitoring their online reviews and ratings. Consequently, this practice will ultimately require modification of their content and SEO strategy. When you manage an online reputation, you ensure accurate and engaging content is available for the internet audience.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.