Our consumer marketing case studies

With decades of experience in marketing services to grow consumer sales, Conach has several consumer marketing case studies. Here are a few broken down by the goal of the sales campaign:

Goal: Increase activity in a bowling/entertainment center.

The owner of several bowling and entertainment centers needed to increase sales in a stagnant market. Without any sales and marketing in place, our first task was building the plan. The plan included creating a branding strategy with a bowling ball and pin mascot to act as a comedic team for messaging.  After enacting various programs that included in-house promotions, school and organization incentives, direct mail, social media, and e-bulletins the client saw a 21% sales increase.

Goal: Increase sales from an existing customer base.

A store in downtown Frankenmuth Michigan wished to increase their sales from existing customers. We created a mascot to brand the store and a program to promote a series of sales and in-store promotions. The store saw an increase of approximately 18% per year for six years running.

Goal: Generate leads for a travel agency.

Needing to increase leads, a travel agency worked with us to develop a program to separate them from the competition. The message “For a good time call…” was designed and graphically displayed on a brick wall. Results of the program were an increase in calls to the client and the winner of a Billboard Campaign of the Year Award.

Please contact me about your consumer marketing services

Conach Marketing Group is located in Saginaw Michigan and provides B2C marketing resulting in many consumer marketing case studies. Though we are a Mid-Michigan advertising agency, we work with clients across the country offering sales support.