Our consumer marketing case studies
With decades of experience in marketing services to grow consumer sales, Conach has several consumer marketing case studies. Here are a few broken down by the goal of the sales campaign:
Goal: Increase activity in a bowling/entertainment center.
The owner of several bowling and entertainment centers needed to increase sales in a stagnant market. Without any sales and marketing in place, our first task was building the plan. The plan included creating a branding strategy with a bowling ball and pin mascot to act as a comedic team for messaging. After enacting various programs that included in-house promotions, school and organization incentives, direct mail, social media, and e-bulletins the client saw a 21% sales increase.
Goal: Increase sales from an existing customer base.
A store in downtown Frankenmuth Michigan wished to increase their sales from existing customers. We created a mascot to brand the store and a program to promote a series of sales and in-store promotions. The store saw an increase of approximately 18% per year for six years running.
Goal: Generate leads for a travel agency.
Needing to increase leads, a travel agency worked with us to develop a program to separate them from the competition. The message “For a good time call…” was designed and graphically displayed on a brick wall. Results of the program were an increase in calls to the client and the winner of a Billboard Campaign of the Year Award.
Conach Marketing Group is located in Saginaw Michigan and provides B2C marketing resulting in many consumer marketing case studies. Though we are a Mid-Michigan advertising agency, we work with clients across the country offering sales support.