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industrial marketing CLV

Producing sales through Industrial Marketing CLV

June 11, 2019June 11, 2019Leave a comment

In this blog, I will discuss industrial marketing CLV. First, let’s explain CLV. Customer Lifetime Value (CLV) is the way you calculate the value of each customer over the lifetime of your relationship. Consequently, it can help you anticipate future sales from Read More

Small business marketing engagement

Small business marketing engagement

June 7, 2019June 7, 2019Leave a comment

Whether you run a small, struggling business or a big, multinational company, a priority should be Small business marketing engagement . However, with the increasing competition and the use of effective marketing strategies among marketers, it has become more challenging to survive, Read More

financial marketing lead generation

The key points of lead generation for financial marketing

May 29, 2019May 29, 2019Leave a comment

Lead generation is challenging in any B2B marketing strategy. However, it can be especially tricky in financial marketing lead generation. In this blog, I will cover the key points to understand when developing a financial lead generation program. The types of lead Read More

financial marketing program

Three ways to add power to your financial marketing programs

May 13, 2019June 5, 2019Leave a comment

Planning and implementing an efficient and effective financial marketing program can be a daunting task. When you are spending any amount of your firm’s money for marketing, advertising or sales, the responsibility can be a bit overwhelming. Because a financial marketing program Read More

construction marketing inbound

The case for a construction marketing inbound and outbound combo

May 1, 2019May 1, 2019Leave a comment

While certain aspects of inbound marketing have been around for decades, as a full program, it is relatively new. Outbound marketing, on the other hand, has been in use as long as marketing has existed. Since it is the more modern marketing Read More

small business marketing lead generation

Tips for small business marketing lead generation

April 18, 2019April 18, 2019Leave a comment

Every successful business starts small at one point. If you own a small business and have the ambition, motivation, and plan, there’s no reason why your business won’t grow. Of course, generating leads for small business is the key that makes the Read More

industrial inbound marketing

Understanding the phases of industrial marketing and inbound marketing

April 10, 2019April 10, 2019Leave a comment

Inbound marketing is a relatively new term in industrial marketing. While many of the techniques have been in use for years, even decades, many manufacturers are just beginning to employ them. The various channels used by industrial inbound marketing attracts potential customers Read More

2019 small business marketing plan

The 2019 small business marketing plan checklist

April 2, 2019April 2, 2019Leave a comment

Now that we are at the end of the first quarter, I hope you have your 2019 small business marketing plan well underway. If you haven’t started this marketing program, the following is a checklist to get started: Planning: Markets, Budget and Read More

financial inbound marketing

Adding financial marketing and inbound marketing

March 28, 2019March 28, 2019Leave a comment

Inbound marketing is all the buzz in marketing today. If you haven’t heard of inbound marketing, it consists of tactics that draw qualified prospects to a business by offering relevant content. The content needs to be informative and the method of supplying Read More

construction marketing lead generation

Understanding construction marketing lead generation strategies

March 19, 2019May 24, 2019Leave a comment

There are three categories of lead generation, or advertising, channels: awareness, target and direct. With this in mind, the question is which channel or combo is best for construction marketing lead generation? In this blog, I will: • Define the three types Read More

small business marketing social media selling

Small business marketing and social media selling

March 12, 2019March 28, 2019Leave a comment

It seems needless to point out that social media is quickly incorporating into the selling process of organizations big and small. It is especially appealing for small businesses. The reason is that because the budget required for small business marketing social media Read More

2019 financial marketing plan

2019 financial marketing plan

February 25, 2019February 25, 2019Leave a comment

Have you audited your 2019 financial marketing plan? As we roll into the final month of the first quarter, I’m sure your 2019 financial marketing plan is off to a good start. However, if like most financial firms you are knee deep Read More

industrial marketing plan

2019 Industrial Marketing Plan

February 19, 2019February 19, 2019Leave a comment

Is your 2019 industrial marketing plan assembled? Since the first quarter of 2019 is in its second month, you should have your 2019 industrial marketing plan well underway. Then again, if your 2019 marketing plan isn’t started or worse not even developed, Read More

2019 construction marketing

2019 Construction Marketing Plan

February 5, 2019February 19, 2019Leave a comment

Is your 2019 construction marketing plan ready? While we are in the first quarter of 2019, I thought it would be a good time to review your 2019 construction marketing plan. It is important to realize that developing a marketing plan at Read More

Postal Rates Increase – January 2019

January 11, 2019January 11, 2019Leave a comment

The PRC (Postal Regulatory Commission) approved the proposed United States Postal Service rate case for postage increases which will go into effect on January 27, 2019. Here’s an overview of the increases that will take effect: First Class Forever Stamps will increase from Read More

construction marketing sales funnel

Construction marketing sales funnel

December 12, 2018December 12, 2018Leave a comment

The forgotten step in the construction marketing sales funnel The standard sales funnel traditionally ends with the sale. The construction marketing sales funnel needs to be an expanded version. Just like the industrial marketing sales funnel, it needs to include getting repeat Read More

industrial marketing sales funnel

Industrial marketing sales funnel

December 3, 2018December 13, 2018Leave a comment

The complete industrial marketing sales funnel Even though the standard sales funnel ends with the sale, I believe it needs to have another step. The additional section is retention. The reason for this step is to focus on keeping a customer. After Read More

financial marketing sales funnel

Financial marketing sales funnel

November 26, 2018December 13, 2018Leave a comment

Understanding the roles in the financial marketing sales funnel Because it’s called the sales funnel, it’s often forgotten that marketing and lead generation also plays a role in it. Of course, both are an essential part of the sales funnel, though the Read More

small business marketing sales funnel

The sales funnel for small business marketing

November 12, 2018December 13, 2018Leave a comment

The Small Business Marketing Sales Funnel Ah, the sales funnel – a visualization for the lead generation and sales process that can be quite complex for many B2B marketing programs. I have seen clients break it into incremental steps. Of course, this Read More

industrial marketing advertising

Industrial marketing advertising

November 2, 2018December 13, 2018Leave a comment

Assembling an industrial marketing advertising campaign A consistent industrial marketing advertising campaign can help a manufacturer in many ways. First, the campaign builds brand recognition within the markets you currently serve. This brand awareness makes it easier for your sales team to Read More

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    Why Conach?

    With Conach you get a marketing firm plus a full service advertising agency focused on providing customized lead generation, sales and marketing services. We created our advertising agency to be different from those we had worked at in the past. The agency we envisioned would be an “outsourced sales and marketing  division” to provide mid-size to small business marketing services that would focus on the key areas of business growth.

     

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