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industrial marketing ability

What is industrial marketing ability messaging?

June 1, 2020June 1, 2020Leave a comment

When I refer to industrial marketing ability, it’s not about the ability to market manufacturing services. I’m speaking about a message development technique that focuses on your abilities as a manufacturer. I call it the “ility” technique – you’ll see why once Read More

Small business marketing reopening

A look at small business marketing reopening approaches

May 18, 2020May 18, 2020Leave a comment

As states and communities begin to reopen, it will not be business as usual. There will be faster and slower returns to normalcy, or at least what that will be as dictated by COVID-19. Employees and customers will be happy to have Read More

financial marketing program

Do you need a financial marketing program review?

May 14, 2020May 14, 2020Leave a comment

Now that several stay at home orders are loosening, we will be getting back to a different form of “business as usual.” With everything that will be going on to stay safe as the COVID-19 crisis continues, don’t neglect your financial marketing Read More

industrial marketing program

Industrial marketing program review

May 6, 2020May 6, 2020Leave a comment

With all the new guidelines and procedures that need to be in place regarding operations during the COVID-19 pandemic, be sure to pay attention to the other areas of business. For example, reviewing your industrial marketing program. As we start to get Read More

construction marketing program

Time to review your construction marketing program

April 27, 2020April 27, 2020Leave a comment

As we continue to deal with the COVID-19 outbreak, business needs still needs to move forward. If you are shut down or seeing a slow down because some projects have been put on hold, now is the time to review your construction Read More

Small business marketing strategy

Small business marketing strategy during the shutdown

April 21, 2020April 21, 2020Leave a comment

If you are one of the unfortunate businesses having to close because of the COVID-19 pandemic, I hope you will be able to reopen soon. While I realize that you have many concerns on your mind, don’t forget to consider your mall Read More

financial marketing strategy

Financial marketing strategy for the COVID-19 Outbreak

April 11, 2020April 16, 2020Leave a comment

Despite the current uncertain situation with the COVID-19 pandemic, you need to consider your financial marketing strategy. While this is a complex time with many factors to consider regarding the operations of your firm, these three areas should be top priority: Financial Read More

industrial marketing strategy

The “stay the course” industrial marketing strategy

April 6, 2020April 6, 2020Leave a comment

The current COVID-19 outbreak is causing uncertainty in all areas of our lives. If you are currently under a stay at home order and you are a manufacturer that is critical essential you must safeguard your employees and their families, as well Read More

construction marketing strategy

Construction marketing strategy in challenging times

March 30, 2020March 30, 2020Leave a comment

To say we are living through unprecedented times is certainly an understatement. But we will get through them. During the current COVID-19 crisis, all business owners must take steps to safeguard the business, its employees, and respective families. This concern is only Read More

influencer B2B marketing

3 Strategies for Influencer B2B marketing

March 11, 2020March 11, 2020Leave a comment

Influencer B2B marketing is currently the hottest trend in the online B2B marketing world – and for good reasons. Although B2B companies were late to the party, they have realized the value of working with influencers for promoting their brand. You may Read More

industrial marketing hyperbole

What is industrial marketing hyperbole and why not to use it

March 9, 2020March 9, 2020Leave a comment

The definition of hyperbole is an exaggerated statement or claim not meant to be taken literally. Now, I realize that many people believe that is precisely what marketing people use. However, that’s not true. In fact, B2B marketing people do want you Read More

construction marketing diversification

Construction marketing diversification tools

March 2, 2020March 2, 2020Leave a comment

One of the main goals of our construction clients is to break into new markets. This task can be challenging if the client hasn’t any experience in the new market. However, it can be accomplished if you have the right plan and Read More

industrial marketing diversification

The tactics in industrial marketing diversification

February 18, 2020February 18, 2020Leave a comment

Diversifying your customer base is a way to smooth out the peaks and valleys of sales. Over the past 20 plus years, I have helped several manufacturers achieve industrial marketing diversification. Often, diversification is thought of as only expanding your customer base Read More

B2B Marketing Event

Tips for an effective B2B Marketing Event

February 11, 2020February 18, 2020Leave a comment

A B2B Marketing Event is a tried and tested tactic. This offline business-to-business marketing channel provides an excellent opportunity to leverage the power of in-person interactions and real experiences. There are many types of B2B marketing events, such as open houses, product Read More

construction marketing messages

Structuring construction marketing messages

February 4, 2020February 18, 2020Leave a comment

When creating construction marketing messages, you need to consider both the content and the structure. The content hit the key points that attract, connect, and influence prospects. There are several message development techniques that you should utilize. Let’s look at those methods. Read More

financial marketing satisfaction selling

Financial marketing satisfaction selling

January 28, 2020January 28, 2020Leave a comment

In my last two blogs on financial marketing, I wrote about solution selling and influencer selling. In this article, I will address financial marketing satisfaction selling. While this may sound strange since it is usually a customer that satisfaction is associated with, Read More

industrial marketing mix

Your industrial marketing mix should be a blend

January 21, 2020January 21, 2020Leave a comment

Generations of marketers have used the term marketing mix to refer to the tactics to help achieve marketing objectives. The foundation of this industrial marketing mix is the pillars of marketing. In general, these pillars have traditionally been four: product, price, promotion, Read More

Construction Marketing Strategic Storytelling

Strategic Storytelling in Construction Marketing

January 15, 2020January 16, 2020Leave a comment

Storytelling isn’t just for entertaining – it’s an essential part of the sales and marketing process. Because telling stories is an ancient form of communication, it connects people. It is a way to inform people on a personal level that goes beyond Read More

B2B small business marketing

B2B small business marketing trends for 2020

January 3, 2020January 3, 2020Leave a comment

Now that the holiday season is over and it’s time to get back to business. with that in mind, let’s look at some B2B small business marketing trends for in 2020? Like previous years, 2020 will see the ongoing evolution of trends Read More

pillars of industrial marketing

How many pillars of industrial marketing are you considering?

December 27, 2019December 27, 2019Leave a comment

Most marketing people will tell you there are four Ps of marketing: product, price, promotion, and place. Others will add three more to the mix: packaging, positioning, and people. I think there is an eighth you need to think about in the Read More

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