B2B Marketing Ideas: When to consider rebranding?
Rebranding your company should be carefully evaluated before you pull the trigger. Determine if a rebrand is necessary from a marketing perspective. Generally, it’s because your brand has become outdated or because there’s a major change in your company’s identity. If you decide to rebrand, here are some factors to consider.
Rebranding Components
There are several parts of a rebranding project. These decisions could be creating a new logo or refreshing the current one. You should also review your messaging to be sure it reflects your current business.
Rebranding Costs
Keep in mind that a redesigned logo means all sales and marketing material, in-house collateral, and vehicle or job signage need to be redone. This project will require paying vendors to design and produce the new material.
Rebranding Plan
A rebrand should be approached in phases to manage communication, public relations, and budget. First, create the new logo, messages, and material. Then, develop a plan to announce the change to current customers and the community over time to avoid confusion. This plan could include several channels, such as e-mail, social media, website, and public relations.
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