B2B Marketing Ideas

There is a commonality in the marketing mistakes that we have seen over the years. When you make these errors, there are consequences. Let’s look at some.

Not being proactive
Having no or a sporadic marketing program is the most universal mistake. Even the best marketing efforts will only work if you keep it in front of prospects regularly. When you proactively stay in contact with prospects, they will remember you when they are ready to buy. A proactive campaign looks at the target markets, the frequency you are reaching out to them, and channels you are using.

Not everyone knows your company
No matter how long you’ve been in business, it is a dangerous assumption to believe everyone know you in the marketplace. Unless you’re Apple or McDonald’s, not everyone knows you. Market awareness is a crucial factor in a company’s growth. If you want to build sales, review your marketing budget and be sure a portion is going to enhance your brand recognition in the marketplace.

Not keeping updated
A logo that looks dated can make your company look old-fashioned and behind in current best practices. A point often overlooked is that an update to your logo will suffice without having to design a new one. Also, are you reviewing lead generation and sales material regularly to be certain the message is current? After all, you don’t want out-of-date or misinformation going to prospects.

Not managing your brand
Brand management is presenting a consistent image and message. This uniformity is critical because without it, you send a confused and unprofessional image to potential customers. A cohesive brand must be maintained throughout all aspects of your marketing program from lead generation through sales. Any employees creating in-house documents should work from a template to assure your brand remains intact.

Need more B2B marketing ideas? Contact Conach.