Marketing Tip: B2B Social Media Tactics
By now, most people know that an effective social media campaign is a result of what you post and how often. The challenge for most B2B social media campaigns is having the content to create posts. Here are some ways to develop posts.
External focus
These type of social media posts focus on what your company is doing externally. Don’t hide your light under a basket and be sure to post any awards you’ve won. You can also promote open houses, internship programs and memberships in associations.
Internal focus
This looks at what you are doing in your company. It could be an announcement of new equipment, technology, services, or improvements in your offices or facility. On-going education of certifications are posts that demonstrate your commitment to quality. Finally, you can highlight employees with items about new hires, retirements, work anniversaries, or birthdays.
Community focus
It is always important for a business to be a good neighbor in their community. Promote your involvement in charities, such as Habitat for Humanity or a golf outing you are sponsoring.
The social media schedule
Clients often ask how many posts are needed in a social media program. The simple answer is the more the better. However, a realistic starting point is to create a six-month schedule of biweekly posts. If you can achieve this goal, you can always increase from there.
Need more B2B marketing ideas? Contact Conach.