{"id":55564,"date":"2026-02-13T15:06:34","date_gmt":"2026-02-13T15:06:34","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=55564"},"modified":"2026-02-13T15:06:34","modified_gmt":"2026-02-13T15:06:34","slug":"b2b-marketing-ideas-when-to-consider-rebranding","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/","title":{"rendered":"B2B Marketing Ideas: When to consider rebranding?"},"content":{"rendered":"

Rebranding your company should be carefully evaluated before you pull the trigger. Determine if a rebrand is necessary from a marketing perspective. Generally, it’s because your brand has become outdated or because there’s a major change in your company’s identity. If you decide to rebrand, here are some factors to consider.<\/p>\n

\u00a0<\/strong><\/p>\n

Rebranding Components<\/strong><\/h3>\n

There are several parts of a rebranding project. These decisions could be creating a new logo or refreshing the current one. You should also review your messaging to be sure it reflects your current business.<\/p>\n

\u00a0<\/strong><\/p>\n

Rebranding Costs<\/strong><\/h3>\n

Keep in mind that a redesigned logo means all sales and marketing material, in-house collateral, and vehicle or job signage need to be redone. This project will require paying vendors to design and produce the new material.<\/p>\n

\u00a0<\/strong><\/p>\n

Rebranding Plan<\/strong><\/h3>\n

A rebrand should be approached in phases to manage communication, public relations, and budget. First, create the new logo, messages, and material. Then, develop a plan to announce the change to current customers and the community over time to avoid confusion. This plan could include several channels, such as e-mail, social media, website, and public relations.<\/p>\n

 <\/p>\n

Need more B2B marketing ideas? Contact Conach<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Rebranding your company should be carefully evaluated before you pull the trigger. Determine if a rebrand is necessary from a marketing perspective. Generally, it’s because your brand has become outdated or because there’s a major change in your company’s identity. If you decide to rebrand, here are some factors to consider. \u00a0 Rebranding Components There […]<\/p>\n","protected":false},"author":2,"featured_media":55565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1525],"tags":[],"class_list":["post-55564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing-ideas"],"yoast_head":"\nB2B Marketing Ideas: When to consider rebranding? - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach helps several clients create refreshed or new brands. Here's a B2B Marketing Ideas: When to consider rebranding?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Ideas: When to consider rebranding?\" \/>\n<meta property=\"og:description\" content=\"Conach helps several clients create refreshed or new brands. Here's a B2B Marketing Ideas: When to consider rebranding?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T15:06:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"B2B Marketing Ideas: When to consider rebranding?\",\"datePublished\":\"2026-02-13T15:06:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/\"},\"wordCount\":202,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg\",\"articleSection\":[\"B2B Marketing Ideas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/\",\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/\",\"name\":\"B2B Marketing Ideas: When to consider rebranding? - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg\",\"datePublished\":\"2026-02-13T15:06:34+00:00\",\"description\":\"Conach helps several clients create refreshed or new brands. Here's a B2B Marketing Ideas: When to consider rebranding?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#primaryimage\",\"url\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg\",\"contentUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg\",\"width\":975,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.conachmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B Marketing Ideas: When to consider rebranding?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.conachmarketing.com\/#website\",\"url\":\"https:\/\/www.conachmarketing.com\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.conachmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\/\/www.conachmarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\/\/www.linkedin.com\/company\/conach-marketing-group\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B2B Marketing Ideas: When to consider rebranding? - Conach Marketing Group","description":"Conach helps several clients create refreshed or new brands. Here's a B2B Marketing Ideas: When to consider rebranding?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/","og_locale":"en_US","og_type":"article","og_title":"B2B Marketing Ideas: When to consider rebranding?","og_description":"Conach helps several clients create refreshed or new brands. Here's a B2B Marketing Ideas: When to consider rebranding?","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2026-02-13T15:06:34+00:00","og_image":[{"width":975,"height":600,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"B2B Marketing Ideas: When to consider rebranding?","datePublished":"2026-02-13T15:06:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/"},"wordCount":202,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg","articleSection":["B2B Marketing Ideas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/","name":"B2B Marketing Ideas: When to consider rebranding? - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg","datePublished":"2026-02-13T15:06:34+00:00","description":"Conach helps several clients create refreshed or new brands. Here's a B2B Marketing Ideas: When to consider rebranding?","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg","width":975,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2026\/02\/13\/b2b-marketing-ideas-when-to-consider-rebranding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"B2B Marketing Ideas: When to consider rebranding?"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2026\/02\/B2B-Ideas_FEB2026_When-Rebrand.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-esc","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/55564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=55564"}],"version-history":[{"count":1,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/55564\/revisions"}],"predecessor-version":[{"id":55566,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/55564\/revisions\/55566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/55565"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=55564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=55564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=55564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}