{"id":52131,"date":"2025-06-25T18:02:13","date_gmt":"2025-06-25T18:02:13","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=52131"},"modified":"2025-06-25T18:02:13","modified_gmt":"2025-06-25T18:02:13","slug":"b2b-marketing-ideas-understanding-lead-generation-tactics","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/","title":{"rendered":"B2B Marketing Ideas: Understanding Lead Generation Tactics"},"content":{"rendered":"

Lead generation is a complicated, and often confusing, animal. It is difficult to track in B2B campaigns and that makes it hard to tell which channel is working best. Here are some factors about lead generation you should know:<\/p>\n

 <\/p>\n

Awareness VS Direct Advertising<\/strong><\/h3>\n

Awareness advertising builds brand recognition within your sales base. Direct advertising promotes specific messages to targeted markets or individual prospects. Both are important to grow sales because they enhance each other. But you need to realize that awareness advertising effectiveness takes time to kick in, while the results of direct advertising can be more immediate.<\/p>\n

 <\/p>\n

Differentiation in lead generation is critical <\/strong><\/h3>\n

It\u2019s a fact that your competitors are trying to grab the same leads as you. This is why differentiating your company from the competition is so important. You need to give prospects reasons to choose you that go beyond the services you provide or products you make.<\/p>\n

 <\/p>\n

Target your clients<\/strong><\/h3>\n

The most successful B2B lead generation campaigns I\u2019ve created, almost always targets on one market. This will let you focus on each market\u2019s concerns and needs, while proving you are an expert in that market and can solve its unique challenges. Of course, this doesn\u2019t mean that you can\u2019t have multiple target market campaigns going at once.<\/p>\n

 <\/p>\n

Need help with your sales and marketing efforts? Contact Conach.<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Lead generation is a complicated, and often confusing, animal. It is difficult to track in B2B campaigns and that makes it hard to tell which channel is working best. Here are some factors about lead generation you should know:   Awareness VS Direct Advertising Awareness advertising builds brand recognition within your sales base. Direct advertising […]<\/p>\n","protected":false},"author":2,"featured_media":52132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1525],"tags":[],"class_list":["post-52131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing-ideas"],"yoast_head":"\nB2B Marketing Ideas: Understanding Lead Generation Tactics - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"With years of experience in lead generation, Conach offers B2B Marketing Ideas: Understanding Lead Generation Tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Ideas: Understanding Lead Generation Tactics\" \/>\n<meta property=\"og:description\" content=\"With years of experience in lead generation, Conach offers B2B Marketing Ideas: Understanding Lead Generation Tactics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T18:02:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"B2B Marketing Ideas: Understanding Lead Generation Tactics\",\"datePublished\":\"2025-06-25T18:02:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/\"},\"wordCount\":240,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg\",\"articleSection\":[\"B2B Marketing Ideas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/\",\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/\",\"name\":\"B2B Marketing Ideas: Understanding Lead Generation Tactics - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg\",\"datePublished\":\"2025-06-25T18:02:13+00:00\",\"description\":\"With years of experience in lead generation, Conach offers B2B Marketing Ideas: Understanding Lead Generation Tactics.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#primaryimage\",\"url\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg\",\"contentUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg\",\"width\":975,\"height\":600,\"caption\":\"B2B Marketing Ideas: Understanding Lead Generation Tactics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.conachmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B Marketing Ideas: Understanding Lead Generation Tactics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.conachmarketing.com\/#website\",\"url\":\"https:\/\/www.conachmarketing.com\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.conachmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\/\/www.conachmarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\/\/www.linkedin.com\/company\/conach-marketing-group\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B2B Marketing Ideas: Understanding Lead Generation Tactics - Conach Marketing Group","description":"With years of experience in lead generation, Conach offers B2B Marketing Ideas: Understanding Lead Generation Tactics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/","og_locale":"en_US","og_type":"article","og_title":"B2B Marketing Ideas: Understanding Lead Generation Tactics","og_description":"With years of experience in lead generation, Conach offers B2B Marketing Ideas: Understanding Lead Generation Tactics.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2025-06-25T18:02:13+00:00","og_image":[{"width":975,"height":600,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"B2B Marketing Ideas: Understanding Lead Generation Tactics","datePublished":"2025-06-25T18:02:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/"},"wordCount":240,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg","articleSection":["B2B Marketing Ideas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/","name":"B2B Marketing Ideas: Understanding Lead Generation Tactics - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg","datePublished":"2025-06-25T18:02:13+00:00","description":"With years of experience in lead generation, Conach offers B2B Marketing Ideas: Understanding Lead Generation Tactics.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg","width":975,"height":600,"caption":"B2B Marketing Ideas: Understanding Lead Generation Tactics"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2025\/06\/25\/b2b-marketing-ideas-understanding-lead-generation-tactics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"B2B Marketing Ideas: Understanding Lead Generation Tactics"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/06\/B2B-Ideas_B2BB2C_JUNE2025_LG-Tactics.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-dyP","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/52131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=52131"}],"version-history":[{"count":1,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/52131\/revisions"}],"predecessor-version":[{"id":52133,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/52131\/revisions\/52133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/52132"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=52131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=52131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=52131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}