{"id":47457,"date":"2025-01-09T16:05:43","date_gmt":"2025-01-09T16:05:43","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=47457"},"modified":"2025-01-09T16:05:43","modified_gmt":"2025-01-09T16:05:43","slug":"b2b-marketing-tip-time-for-a-marketing-checkup","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/","title":{"rendered":"B2B Marketing Tip: Time for a Marketing Checkup"},"content":{"rendered":"<p>It\u2019s 2025 and many people evaluating changes to be healthier. Expand that review to include our marketing program to ensure its fitness. Here\u2019s a checklist to get you started:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Evaluate your marketing strategy\u00a0<\/strong><\/h3>\n<p>First, take a hard look at the marketing strategy you implemented last year to determine if you hit your goals, and have a pipeline of sales opportunities going into this year. If there are shortcomings, ask yourself:<\/p>\n<ul>\n<li>Are you setting realistic goals?<\/li>\n<li>Do you have the team in place to effectively carry out your marketing plan?<\/li>\n<li>Should you reallocate sales and marketing funds to better performing tactics?<\/li>\n<li>Do you need to promote your services to new markets?<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Conduct a review of your brand<\/strong><\/h3>\n<p>Your brand is the image and message you communicate to potential customers and must represent your company correctly. When reviewing your brand ask:<\/p>\n<ul>\n<li>Are your messages current? Did you add new services, receive more testimonials or case studies?<\/li>\n<li>Does your image seem outdated when compared competitors\u2019 brands?<\/li>\n<li>Do you need to create messaging that targets new markets?<\/li>\n<li>Does your lead generation and sales material need to be updated?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Consider your marketing budget<\/strong><\/h3>\n<p>While setting a marketing budget can be challenging, here some questions to help:<\/p>\n<ul>\n<li>Is your budget sufficient to meet goals?<\/li>\n<li>Do you need to shift allocation to align with new goals?<\/li>\n<li>Are lead generation tactics producing the results you need to reach goals?<\/li>\n<li>Should you test other channels to gauge effectiveness?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s 2025 and many people evaluating changes to be healthier. Expand that review to include our marketing program to ensure its fitness. Here\u2019s a checklist to get you started: \u00a0 Evaluate your marketing strategy\u00a0 First, take a hard look at the marketing strategy you implemented last year to determine if you hit your goals, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1525],"tags":[],"class_list":["post-47457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Marketing Tip: Time for a Marketing Checkup - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"B2B Marketing Tip: Time for a Marketing Checkup. This tip offers some advice on how to conduct a marketing review.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Tip: Time for a Marketing Checkup\" \/>\n<meta property=\"og:description\" content=\"B2B Marketing Tip: Time for a Marketing Checkup. This tip offers some advice on how to conduct a marketing review.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T16:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/01\/B2B_Marketing-Checkup_JAN2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"B2B Marketing Tip: Time for a Marketing Checkup\",\"datePublished\":\"2025-01-09T16:05:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/\"},\"wordCount\":250,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/01\/B2B_Marketing-Checkup_JAN2025.jpg\",\"articleSection\":[\"B2B Marketing Ideas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/\",\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/\",\"name\":\"B2B Marketing Tip: Time for a Marketing Checkup - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2025\/01\/09\/b2b-marketing-tip-time-for-a-marketing-checkup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2025\/01\/B2B_Marketing-Checkup_JAN2025.jpg\",\"datePublished\":\"2025-01-09T16:05:43+00:00\",\"description\":\"B2B Marketing Tip: Time for a Marketing Checkup. 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