Hyperbole, an exaggerated statement or claim not meant to be taken literally, is often associated with marketing. However, in B2B marketing, your prospects must trust and believe your messages. Here are some practical tips on how to avoid marketing hyperbole.<\/p>\n
\u00a0<\/strong><\/p>\n While you might not be using that outlandish of a claim, you could still have hidden hyperbole. These are claims about your products or services that can’t be proven or quantified. For example, if you say you are the\u00a0industry leader<\/em>, what areas are you leading? If your\u00a0product is the most efficient<\/em>, do you base that on verifiable data? It’s a slippery slope when you state benefits without qualification, so always ensure you have verifiable data to back up your claims.<\/p>\n \u00a0<\/strong><\/p>\n There are common mistakes to avoid exaggerating your advantages. Consider the difference between ‘ensure’ and ‘assure.’ To assure means you make someone confident. Ensure means to guarantee. Only use ‘ensure’ when you can guarantee something, such as an actual guarantee or warranty.<\/p>\n <\/p>\n Prospects that reach a decision-making position in business have learned to weed through the marketing hyperbole. When promoting your company’s strengths, be prepared to back up or explain your marketing messages by being sure:<\/p>\n Hyperbole, an exaggerated statement or claim not meant to be taken literally, is often associated with marketing. However, in B2B marketing, your prospects must trust and believe your messages. Here are some practical tips on how to avoid marketing hyperbole. \u00a0 Identifying hidden hyperbole\u00a0 While you might not be using that outlandish of a claim, […]<\/p>\n","protected":false},"author":2,"featured_media":47351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1525],"tags":[],"class_list":["post-47350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing-ideas"],"yoast_head":"\nIdentifying hidden hyperbole\u00a0<\/strong><\/h2>\n
Avoiding hyperbole<\/strong><\/h2>\n
Proper messaging versus hyperbole<\/strong><\/h2>\n
\n