{"id":46080,"date":"2023-02-28T16:29:58","date_gmt":"2023-02-28T16:29:58","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=46080"},"modified":"2023-02-28T16:30:03","modified_gmt":"2023-02-28T16:30:03","slug":"construction-marketing-process","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/","title":{"rendered":"Understanding the construction marketing process<\/strong>"},"content":{"rendered":"\n

New clients ask me to explain the construction marketing process often. At Conach, we break it down into three areas of business development when creating a program for a client: marketing, lead generation, and sales. Now that seems simple enough. And it would be if these areas of business development didn’t overlap because of the tight integration a successful program needs.<\/p>\n\n\n\n

Adding to the confusion is that many professionals use these terms interchangeably, and many companies claim “marketing” in their names when they offer sales, design, or a type of advertising. It’s no wonder prospects and clients need clarification. Here’s how we define the three areas of business development at Conach:<\/p>\n\n\n\n

Marketing<\/strong><\/h2>\n\n\n\n

In the construction marketing process, marketing is about developing the strategy to grow your company. It starts with your brand to correctly represent your company visually and with messages that connect and educate prospects with reasons to choose you as their contractor. <\/p>\n\n\n\n

Next is determining the various factors of the lead generation campaign, including sales territories, target markets, advertising channels, sales material, and budget. Finally, you set the metrics you’ll use to judge the plan’s success and adjust it accordingly.<\/p>\n\n\n\n

Lead generation <\/strong><\/h2>\n\n\n\n

The lead generation campaign in the construction marketing process employs different tactics to gather qualified leads, build brand awareness, and garner referrals and repeat business from current clients. We have found channels effective for construction clients include outdoor signage, advertising, social media, trade shows, networking, and digital marketing.<\/p>\n\n\n\n

Sales <\/strong><\/h2>\n\n\n\n

Once a lead comes in, it goes to the sales portion of the construction marketing process. This part begins with following up on leads to classify their interest and potential timeline. Because of the long sales cycle with most construction projects, nurturing prospects is essential. Without establishing this relationship, the prospect may not consider you when it’s time to submit a proposal. When the potential client is ready, it’s time to present the proposal and conduct sales meetings. Of course, all of this effort ideally results in winning the bid.<\/p>\n\n\n\n

The melding of the construction marketing process <\/strong><\/h2>\n\n\n\n

While I’ve separated the areas, they must overlap to be effective and grow your book of projects. The more the people responsible for these functions communicate and work toward a common goal, the better the results of your construction marketing efforts.<\/p>\n\n\n\n

About the Author<\/strong><\/em><\/h4>\n\n\n\n

Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n

About Conach<\/strong><\/em><\/h4>\n\n\n\n

When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in <\/em>construction marketing<\/em><\/a>, <\/em>financial marketing<\/em><\/a>, and <\/em>industrial marketing<\/em><\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><\/em><\/p>\n\n\n\n

For more information, visit <\/em>conachmarketing.com<\/em><\/a> or <\/em>contact us<\/em><\/a> or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

New clients ask me to explain the construction marketing process often. At Conach, we break it down into three areas of business development when creating a program for a client: marketing, lead generation, and sales. Now that seems simple enough. And it would be if these areas of business development didn’t overlap because of the […]<\/p>\n","protected":false},"author":2,"featured_media":46081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[457],"tags":[],"class_list":["post-46080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"\nConstruction Marketing Process - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with dozens of commercial contractors. This blog focuses on the construction marketing process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the construction marketing process\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has worked with dozens of commercial contractors. This blog focuses on the construction marketing process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T16:29:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T16:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2023\/02\/CNS_Understanding-Process.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Understanding the construction marketing process\",\"datePublished\":\"2023-02-28T16:29:58+00:00\",\"dateModified\":\"2023-02-28T16:30:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/\"},\"wordCount\":540,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/CNS_Understanding-Process.jpg\",\"articleSection\":[\"Construction Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/\",\"name\":\"Construction Marketing Process - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/CNS_Understanding-Process.jpg\",\"datePublished\":\"2023-02-28T16:29:58+00:00\",\"dateModified\":\"2023-02-28T16:30:03+00:00\",\"description\":\"Conach Marketing Group has worked with dozens of commercial contractors. This blog focuses on the construction marketing process.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/CNS_Understanding-Process.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/CNS_Understanding-Process.jpg\",\"width\":600,\"height\":300,\"caption\":\"construction marketing process\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2023\\\/02\\\/28\\\/construction-marketing-process\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.conachmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding the construction marketing process\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.conachmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConachMarketing\\\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conach-marketing-group\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/author\\\/conach\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Construction Marketing Process - Conach Marketing Group","description":"Conach Marketing Group has worked with dozens of commercial contractors. This blog focuses on the construction marketing process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/","og_locale":"en_US","og_type":"article","og_title":"Understanding the construction marketing process","og_description":"Conach Marketing Group has worked with dozens of commercial contractors. This blog focuses on the construction marketing process.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2023-02-28T16:29:58+00:00","article_modified_time":"2023-02-28T16:30:03+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2023\/02\/CNS_Understanding-Process.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"Understanding the construction marketing process","datePublished":"2023-02-28T16:29:58+00:00","dateModified":"2023-02-28T16:30:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/"},"wordCount":540,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2023\/02\/CNS_Understanding-Process.jpg","articleSection":["Construction Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/","name":"Construction Marketing Process - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2023\/02\/CNS_Understanding-Process.jpg","datePublished":"2023-02-28T16:29:58+00:00","dateModified":"2023-02-28T16:30:03+00:00","description":"Conach Marketing Group has worked with dozens of commercial contractors. This blog focuses on the construction marketing process.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2023\/02\/CNS_Understanding-Process.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2023\/02\/CNS_Understanding-Process.jpg","width":600,"height":300,"caption":"construction marketing process"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2023\/02\/28\/construction-marketing-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Understanding the construction marketing process"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2023\/02\/CNS_Understanding-Process.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-bZe","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/46080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=46080"}],"version-history":[{"count":1,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/46080\/revisions"}],"predecessor-version":[{"id":46082,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/46080\/revisions\/46082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/46081"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=46080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=46080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=46080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}