{"id":45861,"date":"2022-10-10T14:34:40","date_gmt":"2022-10-10T14:34:40","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=45861"},"modified":"2022-10-10T14:34:45","modified_gmt":"2022-10-10T14:34:45","slug":"new-industrial-marketing","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2022\/10\/10\/new-industrial-marketing\/","title":{"rendered":"When you need new industrial marketing"},"content":{"rendered":"\n<p>Over the years, I have worked with many established manufacturers that need to conduct new industrial marketing. Many question this tactic because what they have done for years has worked up until now. And that is the key phrase, \u201cup until now\u201d. Let me explain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-reason-for-new-industrial-marketing\"><strong>The reason for new industrial marketing<\/strong><\/h2>\n\n\n\n<p>The primary reason I would recommend a new industrial marketing program is because they never really had one. This doesn\u2019t mean creating a logo, website, and brochure. These are parts of a program, not the entirety of it. What I\u2019m referring to is a proactive program that builds a brand and attracts prospects in target markets. Without a proactive program, you will continue to do as you have \u201cup until now\u201d. When you implement ongoing campaigns, you gain new customers, and your business continues to grow. Another issue could be that even with lead generation and sales strategy in place, you might be relying on more traditional techniques. Even though these strategies are still effective, you could be missing a significant section of potential buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-industrial-marketing-tactics\"><strong>New industrial marketing tactics<\/strong><\/h2>\n\n\n\n<p>Newer strategies for manufacturers include social media, e-bulletins, and search engine optimization. While these new industrial marketing tactics have been in practice for years, most manufacturers have not employed them. Adding these to your tried-and-true strategies, like trade shows, advertising, and prospecting calls, can significantly enhance these efforts. The more current strategies reach the younger decision makers entering the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avoid the \u201cwon\u2019t change\u201d pitfall<\/strong><\/h2>\n\n\n\n<p>Clients with long-term companies are often reluctant, if not resistant, to the idea. Having been in business for years, they don&#8217;t see the need to employ new industrial marketing. However, if competitors, some that may have opened after you, are using these techniques, they could be gaining ground in the market. Just as with new equipment and technology, you need to stay current with the latest sales and marketing strategies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the Author<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Conach<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>construction marketing<\/strong><\/em><\/a><em><strong>,&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>financial marketing<\/strong><\/em><\/a><em><strong>,<\/strong><\/em><em>&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>industrial marketing<\/strong><\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em><strong>For more information, visit&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>conachmarketing.com<\/strong><\/em><\/a><em><strong>&nbsp;or&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>contact us<\/strong><\/em><\/a><em><strong>&nbsp;or call 989.401.3202.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, I have worked with many established manufacturers that need to conduct new industrial marketing. Many question this tactic because what they have done for years has worked up until now. And that is the key phrase, \u201cup until now\u201d. Let me explain. The reason for new industrial marketing The primary reason I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[458],"tags":[],"class_list":["post-45861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Industrial Marketing - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with dozens of manufacturers across the US. 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