{"id":45769,"date":"2022-07-08T13:34:02","date_gmt":"2022-07-08T13:34:02","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=45769"},"modified":"2022-07-08T13:34:06","modified_gmt":"2022-07-08T13:34:06","slug":"construction-marketing-communications","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2022\/07\/08\/construction-marketing-communications\/","title":{"rendered":"Speak to one client at a time in construction marketing communications"},"content":{"rendered":"\n

When developing marketing messages, many companies take a more formal approach. In this technique, the messaging uses the company name and client rather than personal pronouns. For example, \u201cABC Construction provides clients with superior services\u201d versus \u201cWe provide you with superior services\u201d. There are many reasons to use a more personal approach when addressing potential customers. Here are a few tips on construction marketing communications.<\/p>\n\n\n\n

Construction marketing communications need to connect<\/strong><\/h3>\n\n\n\n

While all marketing messages should make a connection with prospects, it is critical in construction marketing communications. Unlike a manufacturer or retailer that sells products, when you sell a service, like construction, your client needs to feel that you are capable. The amount that an owner spends on a construction project means they need to feel your firm can do the job. Speaking in the first person makes that initial connection. And that connection is the first step in a establishing a relationship.<\/p>\n\n\n\n

Establishing the essential trust<\/strong><\/h3>\n\n\n\n

There is a perception, valid or not, that contractors are untrustworthy and unreliable. We all have friends, or personal experience, with a story about a contractor that didn\u2019t finish a job, provided poor workmanship, or didn\u2019t return calls. Of course, marketing can\u2019t overcome the operational issues, but you don\u2019t want your company to suffer from a competitor\u2019s flaws. Construction marketing communication that speaks one-to-one, lets the potential customer know that you are focused on them and take their project personally.<\/p>\n\n\n\n

You stand behind your company\u2019s work<\/strong><\/h3>\n\n\n\n

One of the biggest fears an owner has during a project is that if there is a problem the contractor won\u2019t stand behind their work. When your messaging is in the first person, you promote the idea that you will back up your work. Using, \u201cwe\u201d in place of you company name, reinforces the personal responsibility and accountability you provide. Consequently, the use of \u201cyou\u201d instead of \u201cour customers\u201d strengthens the idea that you understand that the owner\u2019s personal investment and involvement in the project.<\/p>\n\n\n\n

Pappy<\/p>\n\n\n\n

About the Author<\/strong><\/em><\/h4>\n\n\n\n

Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n

About Conach<\/strong><\/em><\/h4>\n\n\n\n

When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in <\/em>financial marketing<\/em><\/a>, <\/em>financial marketing<\/em><\/a>, and <\/em>industrial marketing<\/em><\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><\/em><\/p>\n\n\n\n

For more information, visit <\/em>conachmarketing.com<\/em><\/a> or <\/em>contact us<\/em><\/a> or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When developing marketing messages, many companies take a more formal approach. In this technique, the messaging uses the company name and client rather than personal pronouns. For example, \u201cABC Construction provides clients with superior services\u201d versus \u201cWe provide you with superior services\u201d. There are many reasons to use a more personal approach when addressing potential […]<\/p>\n","protected":false},"author":2,"featured_media":45771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-45769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"\nConstruction Marketing Communications - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with over 50 construction clients across the US. 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