{"id":45667,"date":"2022-06-17T13:49:57","date_gmt":"2022-06-17T13:49:57","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=45667"},"modified":"2022-06-17T13:50:01","modified_gmt":"2022-06-17T13:50:01","slug":"industrial-marketing-e-campaign","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2022\/06\/17\/industrial-marketing-e-campaign\/","title":{"rendered":"Establishing an effective industrial marketing e-campaign"},"content":{"rendered":"\n<p>Often lead generation activities uncover prospects that express interest in your products or services but don\u2019t have an immediate need. An industrial marketing e-campaign can be a powerful way to maintain a connection with potential customers and current customers. While these campaigns can be part of a salesperson\u2019s responsibilities through a CRM system, this approach usually works best once a relationship is established. Before a conversation begins with a potential customer, the best method is an e-campaign through a platform such as Constant Contact or Mailchimp. These tools allow you to develop creative and engaging e-blasts with multiple topics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequency-of-industrial-marketing-e-campaign\"><strong>Frequency of industrial marketing e-campaign<\/strong><\/h2>\n\n\n\n<p>Generally, I recommend a monthly or bimonthly schedule. However, a higher frequency may be appropriate if your company has several product lines or service divisions. In this case, weekly e-blasts focusing on a different product or service could work. This tactic would be especially effective if you can divide your database into separate lists that you send target e-bulletins. You can implement this type on target industrial marketing e-campaigns easily through these platforms. Also, these platforms make managing lists and reviewing activity easy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Purchasing lists<\/strong><\/h2>\n\n\n\n<p>If you haven\u2019t developed an e-mail list of prospects or want to be more aggressive in your business development, you could purchase an e-mail list. There are several companies that sell these lists. When buying these lists be sure you qualify it by using SIC or NAICS codes and factors, such as annual sales, number of employees, square footage, geography, or credit score. Finally, you must be certain it is an opt-in list. Opt-in means contacts have agreed to receive e-mails. Of course, you can grow your lists by adding prospects from call campaigns or trade shows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Industrial marketing e-campaign topics<\/strong><\/h2>\n\n\n\n<p>Determining frequency, signing up for an e-marketing platform, and preparing lists are all relatively simple compared to coming up with topics for the industrial marketing e-campaign. When we run this strategy as part of a client\u2019s lead generation program, we use several approaches for topics. If you have a blog on your website, a portion can be used in an e-blast to drive website traffic. Other topics could be product or service spotlights, introducing new products or services, or announcing company events. Keep in mind, a mix of informational and selling e-blasts work best to keep recipients\u2019 interest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integration with other campaign<\/strong><\/h2>\n\n\n\n<p>An industrial marketing e-campaign can also integrate with other marketing components to enhance overall effectiveness. As stated, using blogs can improve web traffic. Tying it to your social media can increase followers. You can use e-blasts to drive visitors to your trade show booth and then use it to follow up with those visitors. Also, don\u2019t forget to have a sign-up form on your website to promote your e-campaign and grow the list.<\/p>\n\n\n\n<p>Pappy<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the Author<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Conach<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>industrial marketing<\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em>For more information, visit&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>conachmarketing.com<\/em><\/a><em>&nbsp;or&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>contact us<\/em><\/a><em>&nbsp;or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often lead generation activities uncover prospects that express interest in your products or services but don\u2019t have an immediate need. An industrial marketing e-campaign can be a powerful way to maintain a connection with potential customers and current customers. While these campaigns can be part of a salesperson\u2019s responsibilities through a CRM system, this approach [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[458],"tags":[],"class_list":["post-45667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industrial Marketing E-campaign - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group works with manufacturers across the country. This blog focuses on an effective industrial marketing e-campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2022\/06\/17\/industrial-marketing-e-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Establishing an effective industrial marketing e-campaign\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group works with manufacturers across the country. 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