{"id":45558,"date":"2022-03-03T16:10:40","date_gmt":"2022-03-03T16:10:40","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=45558"},"modified":"2022-03-03T16:10:43","modified_gmt":"2022-03-03T16:10:43","slug":"industrial-marketing-depth","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2022\/03\/03\/industrial-marketing-depth\/","title":{"rendered":"How to add industrial marketing depth to your messages"},"content":{"rendered":"\n<p>Often, when we engage a new client at Conach, they remark on how deep we delve into creating their marketing messages. While I hesitate to say that their current messages were insufficient, let\u2019s say they weren\u2019t all they could be. The following are a few areas you can review to see if you can improve your industrial marketing depth.<\/p>\n\n\n\n<p><strong>Industrial marketing depth: Experience&nbsp;<\/strong><\/p>\n\n\n\n<p>When developing messaging, don\u2019t discount experience. I don\u2019t mean just how long your company has been in business. Consider these ways to tout your experience:<\/p>\n\n\n\n<p>\u2022 Combined years of experience of your staff<\/p>\n\n\n\n<p>\u2022 The career experience of your key management<\/p>\n\n\n\n<p>\u2022 The innovations you\u2019ve developed over the years<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-industrial-marketing-depth-advantages\"><strong>Industrial marketing depth: Advantages<\/strong><\/h2>\n\n\n\n<p>The advantages you offer customers go beyond your products or services. The following are areas that can bolster your roster of benefits you offer customers:<\/p>\n\n\n\n<p>\u2022 Feature benefit statements that focus on the benefit not just the feature<\/p>\n\n\n\n<p>\u2022 Solutions you offer to help with their challenges<\/p>\n\n\n\n<p>\u2022 Reasons to counter any objections to working with you<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Industrial marketing depth: Customers<\/strong><\/h2>\n\n\n\n<p>Generally, we find new clients ignore the power of third-party endorsements to enhance their marketing messages. Here are ways to incorporate customer results and reactions:<\/p>\n\n\n\n<p>\u2022 Customer testimonials<\/p>\n\n\n\n<p>\u2022 Case studies demonstrating how you helped customers<\/p>\n\n\n\n<p>\u2022 Data on customer satisfaction surveys<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Industrial marketing depth: Support<\/strong><\/h2>\n\n\n\n<p>Marketing messages should not stop after the sale. This is because many prospects want to know how you will support them with future service. To add to your industrial marketing depth, include this information:<\/p>\n\n\n\n<p>\u2022 The availability and expertise of your service team<\/p>\n\n\n\n<p>\u2022 Guarantees and warranties<\/p>\n\n\n\n<p>\u2022 Ongoing training and education<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The benefits of industrial marketing depth<\/strong><\/h2>\n\n\n\n<p>Obviously, all marketing messaging starts with general information on your company, services, and products. But that\u2019s just the start. By adding messages to improve industrial marketing depth you promote valuable advantages, build trust, and distinguish your company from competitors.<\/p>\n\n\n\n<p>Pappy<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About the Author<\/strong><em><\/em><\/h3>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Conach<\/strong><em><\/em><\/h3>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>industrial marketing<\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em>For more information, visit&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>conachmarketing.com<\/em><\/a><em>&nbsp;or&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>contact us<\/em><\/a><em>&nbsp;or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often, when we engage a new client at Conach, they remark on how deep we delve into creating their marketing messages. While I hesitate to say that their current messages were insufficient, let\u2019s say they weren\u2019t all they could be. The following are a few areas you can review to see if you can improve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[458],"tags":[],"class_list":["post-45558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Industrial Marketing Depth How to add industrial marketing depth to your messages - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has decades of experience working with manufacturers across the US. 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