{"id":45518,"date":"2022-02-18T15:18:28","date_gmt":"2022-02-18T15:18:28","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=45518"},"modified":"2022-02-18T15:18:30","modified_gmt":"2022-02-18T15:18:30","slug":"construction-marketing-review","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2022\/02\/18\/construction-marketing-review\/","title":{"rendered":"The start of the year is ideal for a construction marketing review"},"content":{"rendered":"\n<p>We are halfway through the 2<sup>nd<\/sup> month of 2022 and if you haven\u2019t completed a construction marketing review, now\u2019s the time. Here\u2019s a checklist to get you started:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evaluate-your-construction-marketing-strategy\"><strong>Evaluate your construction marketing strategy&nbsp;<\/strong><\/h2>\n\n\n\n<p>First, take a hard look at the marketing strategy you implemented last year. Hopefully, it was successful, you hit your goals, and have a pipeline of projects. If that\u2019s not the case, ask yourself these questions:<\/p>\n\n\n\n<p>\u2022 Do you need to promote your services to new markets?<\/p>\n\n\n\n<p>\u2022 Should you reallocate marketing and sales funds to better performing tactics?<\/p>\n\n\n\n<p>\u2022 Are you setting realistic goals?<\/p>\n\n\n\n<p>\u2022 Do you have the team in place to effectively carry out your marketing plan?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conduct a construction marketing review of you brand<\/strong><\/h2>\n\n\n\n<p>When you review of your brand, you need to look at both your image and your message. Both communicate to potential customers and need to represent your company correctly. While reviewing your brand ask:<\/p>\n\n\n\n<p>\u2022 Does the image seem outdated when compared to your competitors\u2019 brands?<\/p>\n\n\n\n<p>\u2022 If our image looks dated, can we do a refresh or a new design?<\/p>\n\n\n\n<p>\u2022 In addition to your logo, does your sales and marketing material need to be updated?<\/p>\n\n\n\n<p>\u2022 As far as your messages, did you add new services, receive more testimonials or case studies?<\/p>\n\n\n\n<p>\u2022 Do you need to create messaging that targets new markets?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consider where you spend your marketing budget<\/strong><\/h2>\n\n\n\n<p>Setting a marketing budget always seems to be challenging but a construction marketing review can help. The key considerations are how much should it be, where to allocate it, and are the spends producing results. Here some questions to evaluate your budget:<\/p>\n\n\n\n<p>\u2022 Does your budget need to increase or funds shift to align with new goals?<\/p>\n\n\n\n<p>\u2022 Are lead generation tactics producing the results you need to reach goals?<\/p>\n\n\n\n<p>\u2022 Should you test other channels to gage effectiveness?<\/p>\n\n\n\n<p>\u2022 How much will you spend on sales material?<\/p>\n\n\n\n<p>\u2022 Does your website need to be redesigned or updated?<\/p>\n\n\n\n<p>With these basic questions, you\u2019ll be off to a good start in your construction marketing review. Remember marketing and the construction industry are always changing. Aligning your marketing plan to those changes and challenges will help set a foundation for future success.<\/p>\n\n\n\n<p>Pappy<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the Author<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Conach<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>industrial marketing<\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em>For more information, visit&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>conachmarketing.com<\/em><\/a><em>&nbsp;or&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>contact us<\/em><\/a><em>&nbsp;or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are halfway through the 2nd month of 2022 and if you haven\u2019t completed a construction marketing review, now\u2019s the time. Here\u2019s a checklist to get you started: Evaluate your construction marketing strategy&nbsp; First, take a hard look at the marketing strategy you implemented last year. Hopefully, it was successful, you hit your goals, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[457],"tags":[],"class_list":["post-45518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Construction Marketing Review - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has 25+ years of experience with construction clients. 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