{"id":45387,"date":"2022-01-20T19:21:04","date_gmt":"2022-01-20T19:21:04","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=45387"},"modified":"2022-01-20T19:21:08","modified_gmt":"2022-01-20T19:21:08","slug":"industrial-marketing-review","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2022\/01\/20\/industrial-marketing-review\/","title":{"rendered":"Have you done a 2022 industrial marketing review?"},"content":{"rendered":"\n<p>It\u2019s the new year and time to roll out your 2022 industrial marketing review. But before you do, you should review the following to be certain everything is in order.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-industrial-marketing-strategy-review\"><strong>Your industrial marketing strategy review\u00a0<\/strong><\/h2>\n\n\n\n<p>When implementing a marketing plan, are you simply continuing last year\u2019s? That\u2019s fine if it\u2019s working. If not, ask yourself where there are gaps and what you can do to fill them. You may need to consider new markets or shifting funds. Regardless, recycling a current plan that\u2019s not effective is not a strategy; it\u2019s just easy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your brand<\/strong><\/h2>\n\n\n\n<p>I\u2019m not a proponent of recreating a brand just for the sake of change. When a brand is designed well, its life expectancy can be decades. However, even if it started as an excellent design, it could have aged. An outdated brand image reflects a manufacturer not current with technology or processes. As part of your industrial marketing review, look at your competitors\u2019 brands to evaluate if your image is what it needs to be. If not, a brand refresh should be part of your 2022 industrial marketing plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your message<\/strong><\/h2>\n\n\n\n<p>While you\u2019re considering an image refresh, don\u2019t forget to look at your marketing messaging. You might need to update any new services, products, testimonials, or case studies. If you\u2019ve added any of these items in the past year, be sure to revise your sales material and website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your industrial marketing budget<\/strong> review<\/h2>\n\n\n\n<p>Just like reusing an industrial marketing strategy, maintaining the same sales and marketing budget could be problematic. Depending on the new year\u2019s goals, your budget might need to be increased, or dollars shifted to meet them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your channels<\/strong><\/h2>\n\n\n\n<p>Part of your industrial marketing review should include the advertising channels you have utilized in your strategy. Do you see the activity you expect? Are there other channels you should be implementing? Lead generation and awareness channels are constantly evolving, and ones you didn\u2019t see as viable could be worth adding to your marketing mix.<\/p>\n\n\n\n<p>Pappy<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the Author<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Conach<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>industrial marketing<\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em>For more information, visit&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>conachmarketing.com<\/em><\/a><em>&nbsp;or&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>contact us<\/em><\/a><em>&nbsp;or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s the new year and time to roll out your 2022 industrial marketing review. But before you do, you should review the following to be certain everything is in order. Your industrial marketing strategy review\u00a0 When implementing a marketing plan, are you simply continuing last year\u2019s? That\u2019s fine if it\u2019s working. If not, ask yourself [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[458],"tags":[],"class_list":["post-45387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industrial Marketing Review - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with over 100 manufacturers. This blog focuses on conducting a industrial marketing strategy review.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2022\/01\/20\/industrial-marketing-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have you done a 2022 industrial marketing review?\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has worked with over 100 manufacturers. 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