{"id":45276,"date":"2021-06-11T12:56:28","date_gmt":"2021-06-11T12:56:28","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=45276"},"modified":"2021-06-11T12:56:32","modified_gmt":"2021-06-11T12:56:32","slug":"cross-media-in-financial-marketing","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2021\/06\/11\/cross-media-in-financial-marketing\/","title":{"rendered":"The importance of cross media in financial marketing"},"content":{"rendered":"\n<p>Often clients ask what one lead generation tactic they should be doing. The answer is that they should not be doing one but several. Using cross media in financial marketing is essential to obtaining new clients. Here\u2019s why.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which cross media in financial marketing to use<\/strong><\/h3>\n\n\n\n<p>As much as I wish a marketing silver bullet existed to bring waves of new clients to financial clients, there isn\u2019t. You need to consider your target markets and the best media to reach them. Now some accounting firms may target only businesses, some just consumers, and others a mix. Different lead generation channels work better for each market. Generally, the best business-to-business (B2B) channels are:&nbsp;<\/p>\n\n\n\n<p>\u2022 Advertisements in local business publications<\/p>\n\n\n\n<p>\u2022 Direct mail to focused lists<\/p>\n\n\n\n<p>\u2022 Networking at Chamber of Commerce and organizations<\/p>\n\n\n\n<p>\u2022 Prospecting calls<\/p>\n\n\n\n<p>\u2022 E-bulletins<\/p>\n\n\n\n<p>Business-to-consumer (B2C) could engage social media, search engine optimization (SEO), Google ads, and billboards. However, you need to realize that these channels can enhance each other \u2013 which is the essence of cross media in financial marketing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How cross media in financial marketing works<\/strong><\/h3>\n\n\n\n<p>While you develop campaigns to target markets using the most effective channels to reach them, certain channels reach all markets. For example, social media shows higher results in a B2C campaign but can build awareness with the B2B market. This fact is also true of billboards and print ads. Plus, some channels work for both B2B and B2C, depending on the tactics used. When using Google ads and SEO strategies, the success is dependent on the keywords you choose. The keywords target the market or service, such as&nbsp;<em>agricultural accounting<\/em>&nbsp;or&nbsp;<em>tax preparation<\/em>. Consequently, these cross media in financial marketing tactics work for both B2B and B2C strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The cumulative effect<\/strong><\/h3>\n\n\n\n<p>When you employ various cross media in financial marketing, you see a snowball effect. The direct lead generation channels (direct mail, prospecting calls, trade shows, networking, and e-bulletins) see an increase in brand awareness and vice versa for awareness channels (billboards, ads, social media, and SEO). All of these efforts result in prospects remembering your firm when they are seeking your services.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>About the Author<\/em><\/strong><em><\/em><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>About Conach<\/em><\/strong><em><\/em><\/h4>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>industrial marketing<\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em>For more information, visit&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>conachmarketing.com<\/em><\/a><em>&nbsp;or&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>contact us<\/em><\/a><em>&nbsp;or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often clients ask what one lead generation tactic they should be doing. The answer is that they should not be doing one but several. Using cross media in financial marketing is essential to obtaining new clients. Here\u2019s why. Which cross media in financial marketing to use As much as I wish a marketing silver bullet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[459],"tags":[],"class_list":["post-45276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - 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