{"id":45273,"date":"2021-05-26T11:27:20","date_gmt":"2021-05-26T11:27:20","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=45273"},"modified":"2021-05-26T11:27:25","modified_gmt":"2021-05-26T11:27:25","slug":"customer-satisfaction-and-construction-marketing","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2021\/05\/26\/customer-satisfaction-and-construction-marketing\/","title":{"rendered":"Customer satisfaction and construction marketing"},"content":{"rendered":"\n<p>After reading the title of this blog, you may think you should switch the order of customer satisfaction and construction marketing. That marketing comes well before creating a satisfied client. And you are correct, up to a point. Certainly, marketing is a major part in finding and contracting with a new client. However, it doesn\u2019t stop there. The corporate image your brand represents needs to carry through the entire construction process and beyond. Your team has to embody the qualities of your company in their relationship with the customer and the care they put into their work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Service in <\/strong><strong>construction marketing customer satisfaction<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>After working with a range of construction clients in the past thirty-plus years, I know one of the primary complaints is poor service. Now, I don\u2019t mean the craftsmanship you put into building the project (more on that later). I\u2019m talking about how you work with the customer. Service in construction marketing customer satisfaction relates to your response time in communications, accuracy in answers, and attention to detail. If you combine these with a personal approach to assuring the client that their best interests are foremost, you will have supported your brand and its marketing efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Value in <\/strong><strong>construction marketing customer satisfaction<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Value-added is a prevalent term in construction. It should also be a focus in construction marketing customer satisfaction. The value you bring beyond presenting short and long-term cost savings is the care you put into the project. By thoroughly understanding the customer\u2019s needs, as well as bringing ideas that they haven\u2019t considered, you bring another dimension to value. Your experience may be able to reduce the client\u2019s time or stress during the build. These are a part of value, you can\u2019t put a price on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quality in <\/strong><strong>construction marketing customer satisfaction<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Finally, quality comes into the construction marketing customer satisfaction equation. Of course, you build with the proper material and craftsmanship to give the client a quality result. But, it goes further. Your staff and crews must reflect the quality of your brand. This approach comes through in a clean worksite, neat attire, and a professional manner. When you combine these factors, your customer will not only say you built a quality project, you also are a quality company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bringing it full circle<\/strong><\/h3>\n\n\n\n<p>When I started this blog, I mentioned the order of customer satisfaction and construction marketing. Honestly, I don\u2019t see it as a linear progression of marketing, lead generation, sales, and project. It is circular. It\u2019s a closed-loop that promotes your brand in lead gen campaigns and sales process to be supported and enhanced by staff and crew throughout the project.<\/p>\n\n\n\n<p>Pappy<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>About the Author<\/strong><\/em><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>About Conach<\/em><\/strong><em><\/em><\/h4>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>financial marketing<\/em><\/a><em>,&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>industrial marketing<\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em>For more information, visit&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>conachmarketing.com<\/em><\/a><em>&nbsp;or&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>contact us<\/em><\/a><em>&nbsp;or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After reading the title of this blog, you may think you should switch the order of customer satisfaction and construction marketing. That marketing comes well before creating a satisfied client. And you are correct, up to a point. Certainly, marketing is a major part in finding and contracting with a new client. However, it doesn\u2019t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[457],"tags":[],"class_list":["post-45273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Satisfaction and Construction Marketing<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with over 75 construction clients. 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