{"id":38486,"date":"2020-03-30T13:54:54","date_gmt":"2020-03-30T13:54:54","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=38486"},"modified":"2020-03-30T13:54:57","modified_gmt":"2020-03-30T13:54:57","slug":"construction-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2020\/03\/30\/construction-marketing-strategy\/","title":{"rendered":"Construction marketing strategy in challenging times"},"content":{"rendered":"\n<p>To say we are living through unprecedented times is certainly an understatement. But we will get through them. During the current COVID-19 crisis, all business owners must take steps to safeguard the business, its employees, and respective families. This concern is only right and natural. However, as you are looking after the health of your workers and your family, don\u2019t forget the health of your business. Now you shouldn\u2019t develop messages or ads that take advantage of the anxiety people are experiencing. Be as positive and responsible as possible in your  construction marketing strategy. Please consider the following points: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maintaining\nawareness in construction marketing strategy <\/strong><\/h3>\n\n\n\n<p>Your messaging needs to express your\nconcern for safety, detail your policies, and letting people know that you are\nstill operating.<\/p>\n\n\n\n<p>If you\nare considered critical essential and you are still working on projects, let it\nbe known. In a time of uncertainty, the last thing you want is a question about\nyour company\u2019s stability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Internal\ncommunication in construction marketing strategy<\/strong><\/h3>\n\n\n\n<p>While outbound messages are critical at\nthis time, communicating to your staff and crews is also vital. Publish and\nemail your COVID-19 policies regarding your workers and worksites. This action\nwill help assure crews, visitors, and customers that you have a plan to keep\npeople as safe as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Support\nin construction marketing strategy<\/strong><\/h3>\n\n\n\n<p>While considering customers and\nemployees, remember that trusted trades need to have confidence that you are\nstill in operation. Including them in your communications will offer that\nassurance, while demonstrating the importance of your relationship with them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Normalcy as part of construction marketing strategy<\/strong><\/h3>\n\n\n\n<p>Finally, keeping your brand as a\npresence in the community helps enhance a sense of normalcy in uncertain times.\nWhen so many factors of life are uncertain, knowing a trusted contractor is\nthere, and will be there, goes a long way to help your community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crisis\nconstruction marketing strategy<\/strong> <\/h3>\n\n\n\n<p>So stay the course. Now is not the time\nto duck and cover. It is time to keep your brand in your community for the good\nof your business. This can be through social media if more costly awareness\nchannels are not feasible now. As critical as maintaining recommended safety\nmeasures, following a crisis construction marketing strategy is essential. If\nhandled correctly, your staff, customers, community, and prospects will\nremember the strength and caring showed when we get through the pandemic.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><em>About\nthe Author<\/em><\/strong><em><\/em><\/h5>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called\naround the office) spent over two decades working at other agencies before\nopening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><em>About\nConach<\/em><\/strong><em><\/em><\/h5>\n\n\n\n<p><em>When he was\ncreating Conach, his goal was to bring those Fortune 500 strategies along with\nyears of B2B marketing experience to small business marketing clients. As a\nresult of focusing on business to business marketing, Conach specializes\nin&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>construction marketing<\/strong><\/em><\/a><em><strong>,&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>financial marketing<\/strong><\/em><\/a><em><strong>,<\/strong><\/em><em>&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>industrial marketing<\/strong><\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services\nto clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em><strong>For more\ninformation, visit&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>conachmarketing.com<\/strong><\/em><\/a><em><strong>&nbsp;or&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>contact us<\/strong><\/em><\/a><em><strong>&nbsp;or call 989.401.3202.<\/strong><\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To say we are living through unprecedented times is certainly an understatement. But we will get through them. During the current COVID-19 crisis, all business owners must take steps to safeguard the business, its employees, and respective families. This concern is only right and natural. However, as you are looking after the health of your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[457],"tags":[],"class_list":["post-38486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Construction marketing strategy in difficult time - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has decades of experience working with contruction clients. 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