{"id":36349,"date":"2020-03-02T15:34:48","date_gmt":"2020-03-02T15:34:48","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=36349"},"modified":"2020-03-02T15:36:28","modified_gmt":"2020-03-02T15:36:28","slug":"construction-marketing-diversification","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2020\/03\/02\/construction-marketing-diversification\/","title":{"rendered":"Construction marketing diversification tools"},"content":{"rendered":"\n<p>One of the main goals of our construction clients is to break into new markets. This task can be challenging if the client hasn\u2019t any experience in the new market. However, it can be accomplished if you have the right plan and tools in place. Fortunately, Conach has extensive experience in helping construction clients expand their customer base. Let\u2019s look at the tools you need to develop for successful construction marketing diversification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Your people<\/strong><\/h3>\n\n\n\n<p>Most contracting clients readily admit that their\npeople are the greatest strength. When targeting businesses and organizations\nwhere your track record is nonexistent, highlight your team\u2019s expertise in\nconstruction. While it might not be in the particular sector, years of\nexperience or education can help to prove your staff and crews\u2019 capability in\nyour construction marketing diversification efforts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Construction process<\/strong><\/h3>\n\n\n\n<p>Every capable builder I have worked with follows a\nprocess. By presenting the details of your construction phases, you demonstrate\nyour knowledge, while highlighting your services. Because of this technique in\nconstruction marketing diversification, you alleviate concerns over your\nability to meet the project\u2019s requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specialty services<\/strong><\/h3>\n\n\n\n<p>In your construction marketing diversification\nstrategy, promote your in-house specialty services. These abilities could be\ndelivery methods or custom cabinetry and laser screed flatwork. This tactic can\nmove focus to your skillset and away from a lack of experience in a sector.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Your experience<\/strong><\/h3>\n\n\n\n<p>While it might seem contradictory to use your past\nprojects, not in the target sectors, there could still be a message to use. For\ninstance, if you work with customers in similar markets, these could align with\nthe new market. After all, the process with a non-profit organization is close\nto a church. If you build physician offices, you could relate that experience\nto a dentist. Remember, in construction marketing diversification; you need a\nrange of tools at your disposal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The construction marketing supplier<\/strong><\/h3>\n\n\n\n<p>Finally, you need a partner that has experience in construction marketing diversification. This source could be an agency such as Conach or a new hire with a background in the new market. A pivotal point to consider is that a knowledge of the market is only the first factor. Your partner in construction marketing diversification needs to know the marketing tactics to break into new markets. For example, after working with a Rhode Island builder for several years, they decided to expand into the church construction market. You guessed it &#8211; they never built a church before. However, because of our experience in working in the religion sector with other clients, we could help. After creating and launching the church construction campaign, the client landed two church projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The construction marketing diversification plan<\/strong><\/h3>\n\n\n\n<p>Now that you know the tools you need to develop, here\u2019s how you pull them together for your construction marketing diversification toolbox. First of all, create the messages for each, then utilize them in various sales collateral. For example, team profiles highlight your team. Next, detailed descriptions or a graphic showing your process can be used on your website and during presentations. This material should emphasize construction phases from pre-construction through closeout. Individual service sheets will explain what you offer while calling attention to your expertise. Lastly, project sheets focusing on similar markets help you connect your background with the new potential customer. When you develop these tools, your construction marketing diversification  plan as a better chance of success.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><em>About\nthe Author<\/em><\/strong><em><\/em><\/h5>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called\naround the office) spent over two decades working at other agencies before\nopening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><em>About\nConach<\/em><\/strong><em><\/em><\/h5>\n\n\n\n<p><em>When he was\ncreating Conach, his goal was to bring those Fortune 500 strategies along with\nyears of B2B marketing experience to small business marketing clients. As a\nresult of focusing on business to business marketing, Conach specializes\nin&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>construction marketing<\/strong><\/em><\/a><em><strong>,&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>financial marketing<\/strong><\/em><\/a><em><strong>,<\/strong><\/em><em>&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>industrial marketing<\/strong><\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services\nto clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em><strong>For more\ninformation, visit&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>conachmarketing.com<\/strong><\/em><\/a><em><strong>&nbsp;or&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>contact us<\/strong><\/em><\/a><em><strong>&nbsp;or call 989.401.3202.<\/strong><\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the main goals of our construction clients is to break into new markets. This task can be challenging if the client hasn\u2019t any experience in the new market. However, it can be accomplished if you have the right plan and tools in place. Fortunately, Conach has extensive experience in helping construction clients expand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[457],"tags":[],"class_list":["post-36349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Construction marketing diversification - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group are experts in construction marketing diversification. 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