{"id":35599,"date":"2020-02-18T18:29:54","date_gmt":"2020-02-18T18:29:54","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=35599"},"modified":"2020-02-18T18:30:01","modified_gmt":"2020-02-18T18:30:01","slug":"industrial-marketing-diversification","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/","title":{"rendered":"The tactics in industrial marketing diversification"},"content":{"rendered":"\n<p>Diversifying your customer base is a way to smooth out the peaks and valleys of sales. Over the past 20 plus years, I have helped several manufacturers achieve industrial marketing diversification. Often, diversification is thought of as only expanding your customer base to new markets. However, in developing those strategies, there are several common tactics that you should consider for your plan. While new markets are a significant part of the process, let\u2019s take a look at the others.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The\ngeography of industrial marketing diversification<\/strong>&nbsp;<\/h2>\n\n\n\n<p>One of the fastest ways to diversify is by expanding your sales territory. While many potential customers still look to local companies, that attitude is changing. If you only market within a specific area, such as a radius or your home state, evaluate if you could grow geographically. Depending on your product, could you expand regionally, nationally, or internationally? By implementing this industrial marketing diversification technique, you can still focus on your current markets. Consequently, you can use the sales and marketing program you have in place, lessening the cost of diversifying.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digging\ndeeper for industrial marketing diversification<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Another strategy to avoid the more costly aspects of breaking into new markets is to obtain more sales from current customers. Overall, nearly every industrial client I\u2019ve worked with has raised the issue of selling more to customers. Most have a division or plant they are supplying but could be working with several others in the same company. When you want to sell deeper into a customer\u2019s organization, the first step is asking your contact for an introduction. A referral that can tell a colleague how outstanding you are to work with goes a long way. Once you have this intro, you can take it a step further than a mere meeting. Schedule a \u201clunch and learn\u201d and invite all the key influencers and decision-makers. During the lunch, which you provide, make a brief presentation about your capabilities and then open the floor to questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The\nmarketing blend in industrial marketing diversification<\/strong>&nbsp;<\/h2>\n\n\n\n<p>While expanding to new markets can be challenging and costly, it also offers rewards beyond the two previously mentioned tactics. In the first two strategies, you are working with the same customer base. Thereby, you are still subject to the variances of that market. If it suffers a slump, so will you. Secondly, if you can only sell profitably in a limited territory, then you need to look at other markets. When developing a plan to expand into new industries, choose ones that align with your products or services. Remember, you can\u2019t force sales. Also, conduct research to determine which industries show stability or growth. Because of this insight, you will help to minimize lags in sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pulling\ntogether the plan for industrial marketing diversification<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Once you have a plan to diversify, you need a process to achieve it. This point is valid whether you are growing geographically, expanding deeper into current customers, or breaking into new markets. The process will include additional lead generation campaigns, refreshed sales material, and enhanced sales procedures. This fact is especially important regarding new markets. In order to resonate with different potential customers, you will have to develop messaging that connects with them. Because each market will have different concerns and drivers, you will need to create one that is relevant to the decision-makers in the new markets. By conducting research or working with a marketing firm that has worked with the industries, reworking your current messages will be easier and more effective. Regardless of the industrial marketing diversification path you choose, it can only help you be more successful in the future.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About\nthe Author<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called\naround the office) spent over two decades working at other agencies before\nopening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About\nConach<\/strong><em><\/em><\/h4>\n\n\n\n<p><em>When he was\ncreating Conach, his goal was to bring those Fortune 500 strategies along with\nyears of B2B marketing experience to small business marketing clients. As a\nresult of focusing on business to business marketing, Conach specializes\nin&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>construction marketing<\/strong><\/em><\/a><em><strong>,&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>financial marketing<\/strong><\/em><\/a><em><strong>,<\/strong><\/em><em>&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>industrial marketing<\/strong><\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services\nto clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em><strong>For more\ninformation, visit&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>conachmarketing.com<\/strong><\/em><\/a><em><strong>&nbsp;or&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>contact us<\/strong><\/em><\/a><em><strong>&nbsp;or call 989.401.3202.<\/strong><\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diversifying your customer base is a way to smooth out the peaks and valleys of sales. Over the past 20 plus years, I have helped several manufacturers achieve industrial marketing diversification. Often, diversification is thought of as only expanding your customer base to new markets. However, in developing those strategies, there are several common tactics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":35600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[458],"tags":[],"class_list":["post-35599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industrial marketing diversificationThe tactics in industrial marketing diversification - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has helped dozens of manufacturing clients with industrial marketing diversification. This article offers tactics to diversify.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The tactics in industrial marketing diversification\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has helped dozens of manufacturing clients with industrial marketing diversification. This article offers tactics to diversify.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-18T18:29:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-18T18:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"The tactics in industrial marketing diversification\",\"datePublished\":\"2020-02-18T18:29:54+00:00\",\"dateModified\":\"2020-02-18T18:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/\"},\"wordCount\":768,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg\",\"articleSection\":[\"Industrial Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/\",\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/\",\"name\":\"Industrial marketing diversificationThe tactics in industrial marketing diversification - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg\",\"datePublished\":\"2020-02-18T18:29:54+00:00\",\"dateModified\":\"2020-02-18T18:30:01+00:00\",\"description\":\"Conach Marketing Group has helped dozens of manufacturing clients with industrial marketing diversification. This article offers tactics to diversify.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#primaryimage\",\"url\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg\",\"contentUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg\",\"width\":600,\"height\":300,\"caption\":\"industrial marketing diversification\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.conachmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The tactics in industrial marketing diversification\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.conachmarketing.com\/#website\",\"url\":\"https:\/\/www.conachmarketing.com\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.conachmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\/\/www.conachmarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\/\/www.linkedin.com\/company\/conach-marketing-group\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Industrial marketing diversificationThe tactics in industrial marketing diversification - Conach Marketing Group","description":"Conach Marketing Group has helped dozens of manufacturing clients with industrial marketing diversification. This article offers tactics to diversify.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/","og_locale":"en_US","og_type":"article","og_title":"The tactics in industrial marketing diversification","og_description":"Conach Marketing Group has helped dozens of manufacturing clients with industrial marketing diversification. This article offers tactics to diversify.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2020-02-18T18:29:54+00:00","article_modified_time":"2020-02-18T18:30:01+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"The tactics in industrial marketing diversification","datePublished":"2020-02-18T18:29:54+00:00","dateModified":"2020-02-18T18:30:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/"},"wordCount":768,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg","articleSection":["Industrial Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/","name":"Industrial marketing diversificationThe tactics in industrial marketing diversification - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg","datePublished":"2020-02-18T18:29:54+00:00","dateModified":"2020-02-18T18:30:01+00:00","description":"Conach Marketing Group has helped dozens of manufacturing clients with industrial marketing diversification. This article offers tactics to diversify.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg","width":600,"height":300,"caption":"industrial marketing diversification"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/18\/industrial-marketing-diversification\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"The tactics in industrial marketing diversification"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/IND_HOW2DIVERSIFY.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-9gb","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/35599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=35599"}],"version-history":[{"count":3,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/35599\/revisions"}],"predecessor-version":[{"id":35603,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/35599\/revisions\/35603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/35600"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=35599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=35599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=35599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}