{"id":35088,"date":"2020-02-11T20:19:56","date_gmt":"2020-02-11T20:19:56","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=35088"},"modified":"2020-02-18T18:06:13","modified_gmt":"2020-02-18T18:06:13","slug":"b2b-marketing-event","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/","title":{"rendered":"Tips for an effective B2B Marketing Event"},"content":{"rendered":"\n<p>A  B2B Marketing Event is a tried and tested tactic. This offline business-to-business marketing channel provides an excellent opportunity to leverage the power of in-person interactions and real experiences. There are many types of B2B marketing events, such as open houses, product training, anniversary recognition, and charity outings. This strategy offers several benefits, including enhancing brand awareness, accelerating sales, promoting customer retention, and improving dealer or supplier relations.<em>&nbsp;<\/em>The following are tips to help make your occasion a success.<em>&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Promote the B2B marketing event loud and clear<\/strong><\/h2>\n\n\n\n<p>When you host a B2B marketing event that achieves your goals, it\u2019s crucial to let potential attendees know about it. The announcement or invitation needs to convey the importance of the event and why they should attend. If it\u2019s a company milestone or charity outing, you may want to create a logo for the event to emphasize its importance. Develop an invitation and brochure that you can mail and email to invitees. In addition, promote the function on your website or build one if you are trying to reach an audience unaware of your company. Use these materials to highlight the purpose of the event. For example, how it helps attendees reach business goals, a list of speakers and guests, as well as of the topics for the event. Finally, promote it as a networking platform. The more details you provide regarding the benefits of your B2B marketing event, the more people will attend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solicit sponsors<\/strong><\/h2>\n\n\n\n<p>The benefits of B2B marketing event sponsorship go beyond financial help. In addition to helping you out with the necessary capital resources, the sponsors can promote your event among their clientele to help you reach a broader audience base. Also, connection to reputable sponsors can improve the value of your event to potential attendants. When approaching possible sponsors, focus on the recognition their business will receive from the event. You could also allow them to promote their company by distributing sales material or setting up a display at your  B2B Marketing Event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use emails and social media<\/strong><\/h2>\n\n\n\n<p>One of the best tactics for B2B event marketing is to combine the power of traditional emails with today\u2019s social media channels. As mentioned earlier, you can invite people through direct mail and the Internet. Emails can drive visitors to the event\u2019s website, while social media engages the audience until the day of the event. Be creative when revealing the details regarding your business-to-business marketing event. Tactics you could employ are a teaser campaign, relevant hashtags, and enticing email subject lines. Consequently, these tactics and tolls will grab the attention of prospective attendees.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>About\nthe Author<\/em><\/strong><em><\/em><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is called\naround the office) spent over two decades working at other agencies before\nopening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>About\nConach<\/em><\/strong><em><\/em><\/h4>\n\n\n\n<p><em>When he was\ncreating Conach, his goal was to bring those Fortune 500 strategies along with\nyears of B2B marketing experience to small business marketing clients. As a\nresult of focusing on business to business marketing, Conach specializes\nin&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>construction marketing<\/strong><\/em><\/a><em><strong>,&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>financial marketing<\/strong><\/em><\/a><em><strong>,<\/strong><\/em><em>&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>industrial marketing<\/strong><\/em><\/a><em>. Even though we are in Mid-Michigan, Conach provides marketing services\nto clients across the country.<\/em><em><\/em><\/p>\n\n\n\n<p><em><strong>For more\ninformation, visit&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>conachmarketing.com<\/strong><\/em><\/a><em><strong>&nbsp;or&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>contact us<\/strong><\/em><\/a><em><strong>&nbsp;or call 989.401.3202.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A B2B Marketing Event is a tried and tested tactic. This offline business-to-business marketing channel provides an excellent opportunity to leverage the power of in-person interactions and real experiences. There are many types of B2B marketing events, such as open houses, product training, anniversary recognition, and charity outings. This strategy offers several benefits, including enhancing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":35092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[460],"tags":[],"class_list":["post-35088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hosting a Successful B2B Marketing Event - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group specializes in business-to-business marketing. This article offers tips on making a B2B Marketing Event a success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for an effective B2B Marketing Event\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group specializes in business-to-business marketing. This article offers tips on making a B2B Marketing Event a success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-11T20:19:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-18T18:06:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Tips for an effective B2B Marketing Event\",\"datePublished\":\"2020-02-11T20:19:56+00:00\",\"dateModified\":\"2020-02-18T18:06:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/\"},\"wordCount\":606,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg\",\"articleSection\":[\"Small Business Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/\",\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/\",\"name\":\"Hosting a Successful B2B Marketing Event - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg\",\"datePublished\":\"2020-02-11T20:19:56+00:00\",\"dateModified\":\"2020-02-18T18:06:13+00:00\",\"description\":\"Conach Marketing Group specializes in business-to-business marketing. This article offers tips on making a B2B Marketing Event a success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#primaryimage\",\"url\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg\",\"contentUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg\",\"width\":600,\"height\":300,\"caption\":\"B2B Marketing Event\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.conachmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips for an effective B2B Marketing Event\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.conachmarketing.com\/#website\",\"url\":\"https:\/\/www.conachmarketing.com\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.conachmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\/\/www.conachmarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\/\/www.linkedin.com\/company\/conach-marketing-group\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hosting a Successful B2B Marketing Event - Conach Marketing Group","description":"Conach Marketing Group specializes in business-to-business marketing. This article offers tips on making a B2B Marketing Event a success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/","og_locale":"en_US","og_type":"article","og_title":"Tips for an effective B2B Marketing Event","og_description":"Conach Marketing Group specializes in business-to-business marketing. This article offers tips on making a B2B Marketing Event a success.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2020-02-11T20:19:56+00:00","article_modified_time":"2020-02-18T18:06:13+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"Tips for an effective B2B Marketing Event","datePublished":"2020-02-11T20:19:56+00:00","dateModified":"2020-02-18T18:06:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/"},"wordCount":606,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg","articleSection":["Small Business Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/","name":"Hosting a Successful B2B Marketing Event - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg","datePublished":"2020-02-11T20:19:56+00:00","dateModified":"2020-02-18T18:06:13+00:00","description":"Conach Marketing Group specializes in business-to-business marketing. This article offers tips on making a B2B Marketing Event a success.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg","width":600,"height":300,"caption":"B2B Marketing Event"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2020\/02\/11\/b2b-marketing-event\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Tips for an effective B2B Marketing Event"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/02\/SMBIZ_EVENTS.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-97W","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/35088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=35088"}],"version-history":[{"count":2,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/35088\/revisions"}],"predecessor-version":[{"id":35598,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/35088\/revisions\/35598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/35092"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=35088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=35088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=35088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}