{"id":33193,"date":"2020-01-15T20:05:04","date_gmt":"2020-01-15T20:05:04","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=33193"},"modified":"2020-01-16T14:53:16","modified_gmt":"2020-01-16T14:53:16","slug":"construction-marketing-strategic-storytelling","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/","title":{"rendered":"Strategic Storytelling in Construction Marketing"},"content":{"rendered":"\n<p>Storytelling isn\u2019t just for entertaining \u2013 it\u2019s an essential part of the sales and marketing process. Because telling stories is an ancient form of communication, it connects people. It is a way to inform people on a personal level that goes beyond the facts of the project. Using this technique allows you to relate examples of similar projects to illustrate your experience. When you incorporate <a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\">construction marketing<\/a> strategic storytelling into the sales process, you prove all your other marketing messages. As you use storytelling in your sales method, be sure to consider these three factors:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Relating to the prospect<\/strong><\/h3>\n\n\n\n<p>To succeed in sales, you need to establish a relationship with the owner. Construction marketing strategic storytelling offers a way to do this while highlighting your expertise. During the initial sales meeting, focus on discovering the concerns, goals, and requirements of the owner. When you know these key factors, you can use samples of your work that relate to them. This insight will help you in the next step of the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Connecting in construction marketing strategic storytelling<\/strong><\/h3>\n\n\n\n<p>When you know the owner\u2019s priorities, you can use stories or case studies that connect your expertise to them. If you\u2019re working with a retailer, meeting a store opening deadline could be critical. In that case, tell of the number of times you\u2019ve been able to fast track a schedule to meet an accelerated timeline. On the other hand, a manufacturer could need to know you can move heavy equipment. Or a hospital director that you can work around daily operations during renovations. Whatever the critical drivers of the principals, your construction marketing strategic storytelling needs to show your ability to address each of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Emphasizing the point of the story<\/strong><\/h3>\n\n\n\n<p>It is important to remember that you need to maintain focus during strategic storytelling. Unlike a sales presentation, relating a case study is more conversational in its approach. After all, the prospect could break in with comments or questions. When these interruptions occur, you need to keep the focus on the point of the story for compelling strategic storytelling in construction marketing. In other words, no matter where the conversation goes, return to points that highlight your strengths.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Focusing on strategic storytelling<\/strong>&nbsp;<strong>in construction marketing&nbsp;<\/strong><\/h3>\n\n\n\n<p>It has long been a tenant of sales that you need to connect with the prospect. At one time, this was achieved by finding a hobby or interest you share with the potential customer. However, that era has passed. In fact, prospects don\u2019t have the time to chit chat about golf or woodworking today. Strategic storytelling in construction marketing always has to promote your advantages, experience, or expertise. Keep in mind that strategic storytelling must be factual stories. Besides, if you can use stories that have clients that will act as referrals the owner can contact, you now have a third-party endorsement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the Author<\/strong><\/h4>\n\n\n\n<p>P<em>aul Kowalski\n(or Pappy as he is called around the office) spent over two decades working at\nother agencies before opening Conach Marketing Group in 2008. The early part of\nhis career was working with Fortune 500 clients at different agencies. However,\nworking with smaller clients was his preference. This choice was because of the\nimpact on a client\u2019s business growth and forming closer, personal\nrelationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Conach<\/strong><\/h4>\n\n\n\n<p><em>When\nhe was creating Conach, his goal was to bring those Fortune 500 strategies\nalong with years of B2B marketing experience to small business marketing\nclients. As a result of focusing on business to business marketing, Conach\nspecializes in&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>construction marketing<\/strong><\/em><\/a><em><strong>,&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>financial marketing<\/strong><\/em><\/a><em><strong>,<\/strong><\/em><em>&nbsp;and&nbsp;<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>industrial marketing<\/strong><\/em><\/a><em>. Even though we are in Mid-Michigan, Conach\nprovides marketing services to clients across the country.<\/em><\/p>\n\n\n\n<p><em><strong>For\nmore information, visit&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>conachmarketing.com<\/strong><\/em><\/a><em><strong>&nbsp;or&nbsp;<\/strong><\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>contact us<\/strong><\/em><\/a><em><strong>&nbsp;or call 989.401.3202.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling isn\u2019t just for entertaining \u2013 it\u2019s an essential part of the sales and marketing process. Because telling stories is an ancient form of communication, it connects people. It is a way to inform people on a personal level that goes beyond the facts of the project. Using this technique allows you to relate examples [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-33193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Storytelling in Construction Marketing - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing group has worked with over 40 construction marketing clients. This blogs focuses on strategic storytelling in construction marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Storytelling in Construction Marketing\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing group has worked with over 40 construction marketing clients. This blogs focuses on strategic storytelling in construction marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T20:05:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-16T14:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/01\/CNS_Strategic-Storytelling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Strategic Storytelling in Construction Marketing\",\"datePublished\":\"2020-01-15T20:05:04+00:00\",\"dateModified\":\"2020-01-16T14:53:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/\"},\"wordCount\":637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/01\/CNS_Strategic-Storytelling.jpg\",\"articleSection\":[\"Construction Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/\",\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/\",\"name\":\"Strategic Storytelling in Construction Marketing - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2020\/01\/15\/construction-marketing-strategic-storytelling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2020\/01\/CNS_Strategic-Storytelling.jpg\",\"datePublished\":\"2020-01-15T20:05:04+00:00\",\"dateModified\":\"2020-01-16T14:53:16+00:00\",\"description\":\"Conach Marketing group has worked with over 40 construction marketing clients. 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